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Things to Consider When Developing a Social Media Marketing Strategy

July 14, 2011 by · Leave a Comment 

Just about every marketing expert can lay a viable claim as to why they should be the ones behind a client’s social media marketing campaign. The copywriter wants to be the social media “voice” because they are the ones responsible for the content and want to keep the style similar. The PR manager says they should manage the social media accounts because they are used to dealing with the public, and social media is nothing if not public. As Boston SEO professionals, we are no exception. We know that social media and SEO are getting more and more entwined every day, and we want to make sure our clients are properly leveraging their online activities. Read more