It’s an unfortunate truth in the SEO industry that there are plenty of black hat SEO companies and SEO spammers looking to take advantage of unsuspecting site owners. One of the many issues I have with these SEO spammers is that they take what could have been great SEO clients for a white hat SEO firm and make them incredibly suspect and nervous. It’s the old “once burned twice shy” syndrome. Because the SEO client was burned once, it’s that much harder to get them to trust another SEO firm, no matter how legitimate they may be.
As a Boston SEO consultant, it has taken me years to understand how the client management process works for different clients. Just like no two websites are the same, no two clients are the same and each enters a relationship with your SEO company with a certain set of expectations. It’s your duty as the SEO provider to not only create a great SEO campaign, but also create a great customer experience.
Here are 5 pieces of SEO client management advice:
1. Know who you are dealing with.
The most important component of SEO client management is knowing exactly who your client is—are you working under the VP of Marketing? Are you dealing with the CEO of the company directly? Is your SEO client a small business owner? Each level of management is going to have different skills sets, knowledge levels, goals and expectations for your SEO work. It’s your duty as the SEO provider to learn what kind of customer service each client is looking for and to give it to them. Read more