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August 2013 – Boston SEO Meetup Recap

August 6, 2013 by  

The Boston SEO Meetup group gathers together last night at the Robbins Library in Arlington, MA. About 40 SEO enthusiasts (both professional and novice) met to make new connections, and share their insights to the ever changing world of search engine optimization.

The August Meetup featured guest speaker, Suzanne McDonald. Chief Content and Social Media Strategist of Designated Editor, Suzanne was a previous attendee of the Boston SEO Meetup before she relocated to Rhode Island. She currently teaches social media strategy at the University of Rhode Island and most recently at Framingham State University. The presentation of the evening was called Promoting Events with Social Media to Boost SEO.

For those who were unable to attend the event, slides from her presentation is available on SlideShare.

There are four stages to leveraging social media for your event. A benefit of utilizing multiple social media channels is increased traffic to your website, which in turn improves the site’s SEO. The four stages are:

1)      Setting up the event
2)      Promoting the event
3)      Day of event engagement
4)      Post event analysis, social media engagement, and review of ROI

Some of the interesting statistics from the presentation included social media’s effect on revenue. According to a study from EventBrite, social media on average drives $3.24 in revenue to the event organizer. Not only do social media channels drive awareness for the event, but it also has a direct impact on ticket sales.

Once you get attendees to register for the event, your work doesn’t start. On the day of the event engagement activities could include using a hashtag for the event, live blogging, a social media lounge, and a question and answer session conducted over Twitter.

Some of the tools that were discussed last night to aid in social media promotion included:

Attendees of the Meetup enjoyed refreshments by the food and beverage sponsor, Brick Marketing. A Boston-based SEO company, Brick Marketing is holding a full-day SEO training workshop on October 2, 2013 in downtown Boston. The workshop is geared for small business owners and those just getting started with SEO. Registration information is available here.

The Boston SEO Meetup group is always looking for new speakers. If you or somebody you know is interested in speaking, contact the organizers Dave, Brian, or Peter on the Boston SEO Meetup page –

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