Job Description

Overall Responsibility

The SEO Manager is responsible for coordinating and implementing SEO & SMO strategies for clients. The correct person will be goal oriented, possess exceptional attention to detail, and have outstanding interpersonal skills. This is a role that is interacting with clients as well as working closely with the company team to make sure that the goals of the client are achieved.

Desired Skills & Experience

Key Management Areas of Responsibility

• Define requirements, tasks, and resources associated to SEO strategy
• Manage and execute implementation of SEO strategy
• Communication to clients, team, and management on strategy/project development, timelines, and results
• Collaborate on client strategy and goal definition for success
• Keep pace with SEO, search engine, social media and internet marketing industry trends and developments
• Contribution to the company blog
• Contribution in at least one social media community

Key Functional Areas of Responsibility

• Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities
• Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
• Provide recommendations and execute/manage strategies for content development in coordination with SEO goals – general and keyword specific
• Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)
• Develop and implement link building campaigns
• Develop, manage and execute communication/content strategies via social communities in coordination with client goals
• Implement and administer search engine programs (XML sitemaps, shopping feeds, webmaster tools)
• Monitor and evaluate search results and search performance across the major search channels in order to improve rankings
• Research and administer social media tools in support of clients’ social media strategy
• Monitor and evaluate web analytics dashboards and reports in order to develop and recommend SEO strategies
• Communication to team and management on project development, timelines, and results

Professional Competencies

• Passion for SEO and overall internet marketing
• Outstanding ability to think creatively, strategically and identify and resolve problems
• Ability to foster strong client relationships at various levels
• Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
• Ability to clearly and effectively articulate thoughts and points
• High levels of integrity, autonomy, and self-motivation
• Excellent analytical, organizational, project management and time management skills

Professional Skills & Qualifications

• Strong understanding of Search Engine Marketing (SEM) and Search Engine Optimization (SEO) process
• Experience working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc)
• Experience working with CMS and building/administering content in multiple
• CMS environmentsKnowledge of HTML/CSS and website administration
• High-level proficiency in MS Excel, PowerPoint, and Word
• Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools
• Knowledge of PPC programs and optimizing data gathered from both organic and paid sources
• BS/BA degree

Company Description

KoMarketing Associates specializes in business-to-business (B2B) search engine optimization (SEO), search engine advertising (PPC), and social media marketing

Our clients range from Fortune 500 companies, such as HP and John Deere, to medium-sized and small businesses in a variety of industry sectors. If you’d like to talk with them, just ask us for contact names. They’d be happy to talk with you.

For a more in-depth explanation of what really makes us so successful, visit our website, check out our blog, or give us a call today at 1-877-3-B2B-SEO (I-877-322-2736)