Search Engine Marketing Specialist ((Watertown, MA))

Founded in 1996, iProspect is the Original® Search Engine Marketing Firm. We provide professional services that help our clients exceed their online marketing goals and business objectives, and delight in the advantages they hold over their competition. We need a Search Marketing Specialist to champion day-to-day campaign activities and maintain flourishing client relationships.

Essential Job Functions:

• Primary responsibility encompasses client relationship management and campaign detail project management to successfully implement search engine marketing initiatives
• Create and deliver presentations
• Develop and maintain project plans to update clients on status of campaigns
• Track and report on campaign results, data analysis, and hold weekly campaign status calls
• Uncover, understand and achieve client goals and business objectives through the customization of campaigns
• Proactively provide strategic recommendations applicable to the client’s business model and goals
• Work closely with the other teams within iProspect to meet client goals
• Some travel required

Recommended Experience/Traits:

• Previous search engine marketing experience is preferred, but not required
• Computer skills – including proficiency with Microsoft Office, particularly Excel
• Strong analytical skills, i.e., the ability to analyze results to determine key findings
• General understanding of HTML and the Internet required, however, this position is not a Web development role
• Excellent attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
• Tenacity, flexibility, dependability and the ability to grasp and manage the search engine marketing process
• Excellent oral and written skills
• Bachelors Degree and three years experience (or an equivalent combination of education and experience) in the client service field

iProspect’s customized suite of services includes natural (“organic”) search engine optimization, pay per click advertising management, paid inclusion management, shopping feed management, search leveraged public relations, and other related services. We improve website visibility within search properties, enhance the website visitor experience, improve conversion rates, and maximize the return on our clients’ Internet marketing investments. Our clients include some of the world’s largest and most recognized brands – who just can’t wait to work with you.

iProspect is the home of an enthusiastic, experienced management team that trusts employees to get the job done while encouraging a fun and relaxed environment. Employees are supportive and helpful as they work together to help clients achieve results week by week. As part of the Isobar and Aegis Media global network, iProspect offers a wealth of opportunities to help you advance your career. We offer a competitive base salary commensurate with experience and a generous benefits package, along with an enjoyable and rewarding corporate culture.

If you’re a potential superstar who’s ready to embark on an electrifying career, send your resume to iprospectcareers@iprospect.com or visit our website at www.iprospect.com/corporate/career.