This is a full time SEO job, not a graphic design position. We have plenty of subcontractors and overseas vendors, only local, full time applicants will be considered.

We are looking for someone to join our rapidly expanding SEO team. Duties include some or any of the following:

• Keyword research
• Competitive analysis
• Technical SEO issues like 301 redirects (or asking our server admin to do this), Suggesting “clean URL’s” for our clients such as .com/widgets/red-widgets.html versus .com./?id_423 etc.
• Setting up and possibly managing basic or advanced PPC (adwords) campaigns (depending on your skill level)
• Adding your tasks into our task manager called liquid planner
• Working with approximately 15 of our 30 SEO retainer clients
• Strategy meetings to brainstorm new ideas to enhance SEO success
• Keeping up to date on the latest SEO techniques – watching our advanced training videos from SEOmoz etc.
• Understand what a conversion rate is with an eye for suggesting ways to improve the sites we work on
• Any programming, HTML or design knowledge is appreciated but not required.

Things we have “mostly covered”
1. We have a full time certified Google Analytics expert (but all SEO’s should be able to talk intelligently about the reports we generate and suggest new things to track.)
2. Link Building (We have a full time offsite team but this is a skill we can always use more of and new ideas are welcome)
3. Social Media (we mostly do blogs with YouTube tie ins and basic Facebook and Twitter campaigns. Sometimes we do more extreme viral content development (like “Gopher Golf Bike PoloJ) and submit to top social sites etc. This is not required for this role but if someone shows promise in this area we are open to discussing how this could fit into our packages or open new doors.
4. Writing (We have a full time writer who has a PhD. In English literature that does most of our editing. She takes the phrases per page maps from the SEO and adds keywords into existing text and ads new content when necessary. This allows the SEO to keep more focused on the technical and client facing aspects.
5. We have a full time “webmaster”. We use to build dozens of sites and had a number of .NET programmers on staff. Now we have a partner for advanced sites and our web person is a mix of designer and basic coder.. He adds title and meta tags, does design work like occasional new sites, landing page design (we won an award for this last year), adds cool call to action buttons etc. By having this person solely dedicated to the SEO process we excel at enhancing existing websites for SEO and conversions.

The ideal candidate has a passion for internet marketing and marketing in general. You enjoy or can handle working on lots of projects at once and like to find new ways to get results as the industry shifts to remain on the cutting edge, when possible.

We are thinking that you will be one of two SEO’s on board that divide our client list in half (we have 30 clients now and are shooting for 40 in the next year) Since the writing, analytics reports and links are all done by other people, you are mainly focused on overseeing SEO from a 30k foot view and then tracking down all the details that make it work.

Link Project for 3 months (possibly optional)
*We have one 3 month project that may play a part in this job. One of our clients wants to pay us for advanced link building beyond what our team already does. They want to pay for 2 weeks a month, for three months, of “your” time. So if it makes sense, we will have you spend the first three months doing half link building (promoting through emails or phone calls, a batch of content or a very specific link bait article.) The other half of your week would be working on 5-10 clients. By giving you only 5-10 clients in the first month, we will be able to get you up to speed slowly and also get the links done. We have not decided yet if this will make sense and are open to feedback. Certainly learning a deep link building skill set for a few months would be a great achievement if you / we can pull this off.

We are a very creative and hard working team with a lot of experience and a proven track record. I am on the board of the North Shore Chamber of Commerce, come from an ad agency family and have been doing SEO since 1995. We are a small but growing company with big plans for the future. If this sounds interesting to you, don’t be shy and say hello.

We are currently in Gloucester but are actively looking for office space in Peabody or Danvers.

Email resumes or even just your input at first to: John

McDougall Interactive

www.deeperclicks.com Our new blog

SEO Specialist Wanted (Peabody) is a post from: Boston SEO

Name: Brian Hawkins (BostonSEO.org Boston SEO Meetup)
Category: High Tech

Media Outlet: BostonSEO.org Boston SEO Meetup

Deadline: 07:00 PM EST – 15 July
Query:

We are looking for speakers & advice from accomplished online
publishers, affiliate marketers and SEO professionals. We have
over 850 members with 75 internet marketers that attend our
monthly Boston event to share SEO knowledge, network and
learn monetization options. We are interested to hear about
your tools and SEO techniques that you use, and anything you
would like to share with the group members as a Fall speaker or
email us your best original SEO tip for a round up guest post on
BostonSEO.org thanks www.Twitter.com/BrianHawkins

1. Google Places

My tip would be to not forget about optimizing for Google Places. These are the business listings that come up next to the map when one searches on things such as [boston lobster restaurant]. These listings require a local address, so they are not as overrun by lead aggregators as the traditional listings are. They also generally come up above the traditional listings, so they really draw the eye.

A couple of years ago, I had a client in the travel industry that saw a 20% drop in traffic Google, and a nearly 25% drop in sales from Google. Meanwhile, all their ranking tools were saying everything was fine. What we determined is that for most of their keywords, Google was now returning the map, and a third place listing was actually below the fold.

This was causing a significant drop in traffic. More worrisome was that it was causing an even greater drop in sales, so it was the best traffic that was going away.

There are similarities between optimizing for traditional SEO and for local SEO. With both, you are attempting to improve the prominence for certain keywords, but with local SEO, you are also working to increase the prominence of the listing’s location.

The potential traffic increase is large already, and Google’s continued focus on local suggests it will only grow. Any company that needs to bring in website traffic, phone calls, or physical visits from people in a particular location should certainly be considering local SEO.

Brian
–
Brian Combs, Founder and CEO
ionadas local LLC
Twitter: @BrianPCombs

2. Link Exchanges Still Provide Value

* A negative connotation exists around link exchanges since it was the first way to really abuse Google’s link based algorithm.
* There are misconceptions about link exchanges including that link exchanges provide little or no value due to Google deprecating the value of the links.
* Link exchanges are natural. If a site has no reciprocal links it actually appears to be _unnatural. _
* The relevancy of the link location is just as important, if not more important, than metrics usually associated with link strength such as page rank, the number of links on the page, etc
* Link exchanges with relevant link partners are a great way to drive traffic to a site because users are already searching for a particular category of products or related products.
* Link exchanges are a valid source of traffic and back links but must be used as _an element_ of an SEO strategy. People who make the mistake of only engaging in link exchanges are those who help fuel existing misconceptions.

Ryan Woolley, who is the vice president, group director of client services at the digital agency Response Mine Interactive

3. Benefits

Make sure to think about benefits first, features second.  Benefits answer the visitors top question, “Whats in it for me?”  Benefits convince the visitor he really needs this product or service in general.  Features answer the visitors question, “Why should I buy this from you?”  If the visitor isnt sold on the benefits, the features are largely irrelevant.
Practice recognizing the difference by listening to radio ads while driving and calling out loud what each sentence represents: benefit, feature, call to action.  My clients struggle with this element of great content more than any other, but the conversion rate impact when implemented is enormous.

Aaron Overton of Heatherstone.

4.  Client Testimonials
Client testimonials are always a great way to validate the declarations of excellence you reverberate throughout every communication channel you use. Although they can seem a little partial, testimonials can have influence over people on the fence about your product or service.
Testimonials can also provide potential customers and clients with more insight into your work and how you do it. If gathered correctly, your testimonials should be relevant, believable, trust-generating, and support your success statements. They should also push a few more hesitant searchers over to your side of the fence. Are your testimonials helping you convert more? Do you know how to get great client testimonials from your raving fans?
Every business with a website has a client that is a raving fan. Someone who reads every one of your blog posts, is always early for your meetings, and is genuinely excited about your business relationship.  A testimonial of glowing words is always nice, but quantitative results are more convincing. Use questions designed to get quantitative answers, but just a starting point. If an effective question comes to mind during the conversation, dont hesitate to ask. Here are two examples, one with and one without quantitative results:

Example #1 – Without Quantitative Results

Working with the Austin Law Cowboys has been really superb! They helped me get the money from my car wreck that I deserved. Now I dont have to worry about paying the bills and arguing with my wife.
Example #2: With Quantitative Results

Working with the Austin Law Cowboys has been really superb! They helped me get $45,000 from my car wreck and another $50,000 for medical bills two months before I was even out of the hospital! Now my wife and I are enjoying a much less stressful time during my recovery

Since most people dont typically use numbers when giving a testimonial it is important that you ask the right questions in order to get the quantifiable figures you are looking for. One way to do this is to get your clients to elaborate on the benefits they received that addressed their pains.
If you want to see which testimonials are working and which are not, run an A/B test for two landing pages. Set up one landing page with a testimonial and one without. Research shows that the testimonial will beat the competition by 158 percent. But don’t take my word for it, try an A/B test yourself.
SEO testimonials are valuable content and cause increased frequency of content creation and more traffic to your site. They will help convince some of your potential customers to try out your product and service, and back up all your claims of excellence that you reverberate throughout the Internet. If you are using gathering great testimonials, they should be doing work for you.

Ben Finklea is CEO of Volacci, a search-engine marketing firm, and an SEO expert.
Seasoned craftsmen worth a darn have a workshop of tools that help them excel at what they do best. Painters have brushes, carpenters have hammers, and mimes have invisible boxes. SEO practitioners are no difference.

5.  Cross Linking

One very easy way to perform SEO is by including keyword text links in your blog that points to your main website or a specific page of your main website. I have a blog with about 170 postings and within the signature line of each of my postings I include a text link with my main keyword phrase linking to my website home page. This has helped me get and retain top rankings on Google for my #1 search term for over 4 years.

Peter Geisheker, CEO

The Geisheker Group Marketing Firm

Twiiter: http://twitter.com/geisheker

Facebook: http://www.facebook.com/geisheker

6. Program Your Title Tags

If you have basic SEO knowledge, chances are you know the importance of optimizing the title tags of your sites pages. However, if your website features its own database-driven search engine (e.g. for products you offer), you may not be optimizing the individual search result pages produced by the engine. Doing so is an opportunity to add potentially hundreds or thousands of pages and relevant keywords for search engines to index.

Come up with a formula for the title tag that pulls keywords from your database and that enables each search result page to have a unique title (e.g. Product Name | Company Name | Product ID #); doing so will help ensure that each page gets indexed. This should be an easy task for your web developer; a little PHP (or similar language) inserted in a single title will result in unique, keyword-rich title tags across your search pages.

Anna Pavlichenko

A internet marketing specialist at Marketade, a boutique Internet marketing and web design company that works with small businesses, mostly in the DC area.

Please comment below to share your best original SEO tip?

Best SEO tips straight from the SEO Pro’s. is a post from: Boston SEO

Reminder that we are NOT meeting in July but have two great events planned for Monday August 2nd in Arlington and September 13th at the Bing N.E.R.D center in Cambridge, MA.

Don’t Miss August 2nd Meetup

Guest Speaker

Brian Hawkins
Co-Organizer of Boston SEO meetup group

Bio:

Brian Hawkins is a veteran in the search engine marketing industry. He brings great experience in creating strategic online marketing partnerships with fortune 1000 clients. Mr. Hawkins is the Internet Marketing Manager for Pingo.com & co-organizer of BostonSEO.org. He’s worked at two leading SEO agencies before being a Dad. Follow him on twitter @BrianHawkins.

Topic: Building an Offshore Team & SEO Link Building

Will cover things like:

- How to build an offshore SEO link building team for less then $4 per hour
- How to train & assign strategic link building tasks
- Where to find reliable offshore talent directly or through freelance sites.
- Learn some solid creative hooks to use as “bait” to attract links
- Review email pitch letters that increase open rates & responses
- See actual successful examples of what works to earn authority links

Finally you’ll at least walk away with 10 creative ways that you can gain quick authority SEO links for your website. Because links our the lifeblood of a sites search rankings.

Then RSVP now for September 13th Boston SEO meetup

Guest Speaker:

Philip Nikolayev, PhD
President
Search Benefit

& SEO Chat Forum Moderator

BIO:

Search Benefit’s founder and president, Dr. Philip Nikolayev, holds three degrees:a BA (magna cum laude) and an MA, both from Harvard University, and a PhD in Editing from Boston University’s Editorial Institute. He was an award-winning instructor at Harvard in 1995-2000. An internationally known writer and marketing guru, Dr. Nikolayev has worked in the high-tech industry since the year 2000 in the varied capacities of software engineer, project manager, marketer and SEO consultant. He has provided corporate taxonomy training to large corporations, including Deloite Touche and Dun & Bradstreet (D&B). Dr. Nikolayev possesses an extensive background in computer science, linguistics and mathematical logic, as well as in several languages, SEO-based content production, and complex editorial projects. He is currently co-authoring a comprehensive textbook on SEO standards, techniques and strategies, which will serve as a basis for professional training and certification in SEO.

RSVP for Aug. 2nd & Sept 13th SEO Meetups is a post from: Boston SEO

• Becoming an equity partner allows SEOs and business owners to work together, and take advantage of the ever-growing internet.
• Both can decide on how much equity the SEO gets in return for its marketing services.
• Traditional payments become a thing of the past, as small business owners figure out how to share their increased revenue while the SEO partners with the business.

Lazy Workers Beware
Equity partnerships are for the SEOs and business owners who are passionate about their work. The agreement inherently demands that the two synergize to help the business flourish. Making equity partners shows a devotion to the work both parties produce, so flat-rate consultants probably should stick to their few links a week. And business owners who don’t have any interest in expanding their company shouldn’t bother with equity partnerships.
Partnering is Investing
This model—where services are paid for in equity—is here to stay. It almost reads like a barter system, but equity partnership is more than that; it’s a commitment between two parties that produces a symbiotic relationship. By tackling an endeavor with an equity partner, you’re investing your time, energy and talent into a company. Though the SEOs may not have equal stake in the company, business owners can add incentives to keep the SEOs working hard. Though there’s already a built-in incentive for the SEO: equity. This partnership—when formed by two ambitious parties—is nothing but a win-win.

This is a guest post by Kevin Kaiser of Startup Biz Blog. Kevin has been working with new startups and small businesses helping achieve their maximum potential. If you enjoyed this article, you might consider subscribing to his blog.

Use a Partner to Grow Your Business, Not Consultant is a post from: Boston SEO

A website can be used to relay communication, but since the internet is instant access, your online efforts are a great way to show your business and you are genuine and transparent. Perhaps the most important thing you can do for your site is to set up a blog. Blogging is extremely popular as of late, and just mentioning the word can sometimes be enough to cause someone to take notice. Blogs are useful because they are easy to update on a regular basis with pertinent information. The media likes blog-based communication because it is often a no-hassle way to learn about your company’s latest endeavors. Blogging also allows you to inject a human voice into the site, which pulls quite a bit of weight with some people. After all, clients usually prefer to know that the company they’re working with is professional but also personable. A well-written blog can help to get this across.

On top of having a successful blog, every website should have a press release and news section. This is where you will want to post all of your latest happenings, awards and news. While the blog is used similarly, the difference is with the tone of the writing. Your press release/news section should be written with formal professionalism, while your blog should be written conversationally, a more approachable voice, even including comments and conversation. One thing to take note, however, is a lack of attention to a conversational type of post can turn a great thing into negative affects on your company’s reputation.

It also can’t hurt to jump on the social media bandwagon, which is what most business are doing. No matter what genre your business fits into, it is always beneficial to be apart of the social media conversation. For some businesses, it is the only way to increase transparent conversations with clients and the targeted audience. By making use of sites such as Twitter and Facebook, you can elicit and become informed of “the buzz” that might otherwise be hard to come by, especially with the hard-to-reach audience, the online audience.

The final way to increase communication from your company to the public online is to creatively develop interaction on your website. Whether it be through your blog comments, give-a-ways, developing a youtube channel or joining an online chat room on your website, the more the interaction you have on your website, the better feedback you’ll get and the more you’ll be able to reach the sea of potential online shareholders.

About the Author

Written by Victoria Knight, finance writer and money market rates reporter for Ratlines.com.

Integrated Marketing to an Online Audience is a post from: Boston SEO

Internet is a very cost effective medium for not only new businesses but also existing ones. It offers excellent convenience to the prospective customer. An added advantage of having a website is that a company can rope in customers 24 hours a day, 7 days a week.

It has a broad reach to its consumers. The Web is not just nationwide – it’s worldwide. This means that your product or service can be viewed by people just about anywhere in the world. Compared to other forms of advertising, Internet marketing can reach a far larger number of people. Television and radio ads just can’t compare to a pop-up or banner ad online. Mailings get thrown away and aren’t cost effective. Billboards only reach those who happen to be paying attention at just the right time. Consumers will hang up on or put off talking to a telemarketer. In the time it takes to make one phone call, you can send thousands of emails. Overall, it just makes more sense to put your money into online promotions. Although the product or service that you have designed can be marketed on any commercial website, it would be better if you create your own website that is designed specifically for marketing and selling purposes. The website needs to be designed in such a way that it helps in converting casual visits into sales. To get the attention of online visitors, you need to include the right content on your website as the right words will covert casual visitors into customers, whereas wrong words will cause them to click away and never return. Content is something that determines what a customer thinks about a newly launched product or service, making it even more necessary to have the right content. Fancy graphics may get the initial attention of visitors but ultimately it is the content that prompts visitors to click on the “order now” button.

Internet marketing or online marketing is one of the most recent and speedy marketing and advertising methods in today’s competitive business world. It uses the Internet as a medium to advertise and sell products and services. A form of electronic commerce, online marketing is used by most of the business organizations to expand and promote their marketing worldwide. This business strategy has two modes of operation – business-to-customer (B2C) and business-to-business (B2B). Both have had tremendous impact on industries such as flea markets, banking, and music. Today, Internet marketing has become a fashionable marketing plan as Internet usage has increased tremendously among the public.

Author BIO: Adam writes articles for Internet marketing Company and for more articles and internet marketing tips he suggest you to visit: www.onlinemarketingseo.com

The Hidden Treasure in Internet Marketing is a post from: Boston SEO

June 7 Event is a post from: Boston SEO

BostonSEO.org has bin hosting a well attended monthly event for over 4 years.  We are looking for original posts to share with our members. The topics can vary, but they need to connect to our online SEO marketers.

How to send in an article

1. Think of a great topic

2. Actual do the work & write it!

3. Submit it to Brian in an email to:  pingocallingcard /at~ pingo.com

Terms:

- Needs to be original work

- Your bio can have two links

- You can optionally provide your social media links twitter etc

- 300+ words

- Provide the meta data: Tittle tag, meta keywords, description etc.

Thanks for your content submissions

- Brian Hawkins

Assistant Organizer

@BrianHawkins

P.S. Tip:  Looking for more places to guest post?  TryBloggerLinkUp.com daily email list & MyBlogGuest.com forum

How To Submit A Guest SEO Post to BostonSEO.org is a post from: Boston SEO

Are you spending all of your time, money and efforts going after all the wrong people? Do your marketing results totally miss reaching and attracting your ideal customer?

If you are nodding your head in agreement, then most likely you can identify with my frustration. “Join the club”, I say, because we are not alone! It wasn’t until recently, after an enlightening conversation with my good friend Charly Caldwell and the creator of this great blog, that I realized I was spending most of my time going after the wrong customer. In my case I was going after anyone who had windows in their home. Bad idea taking into consideration the fact that everyone has windows, but unfortunately, not everyone has the money to get their windows cleaned.

That’s when I decided to go after the audience I wanted, my ideal customer. In my case, they can be described as owners of up-scale homes in Fort Myers and Naples Florida. These clients not only have the funds to get their windows cleaned but they also have the funds to get the windows cleaned on a regular basis. Changing my marketing target focus resulted in not only more business but also more residual income from each individual new account.

Here are a few marketing tips to use when targeting your ideal customers:

• Narrow it down! Don’t send out one mailer to a whole zip code. Instead use that money to send a campaign mailer over a few months to a certain target neighborhood. People are more likely to call after they have seen your ad more than once. Remember – Repetition Reaps Results!

• Do your research! Write down a list of qualities that make up your perfect customer and plan out a way to reach them in a more efficiently, effective and consistent basis.

• Think big! In my particular case, I target property managers. It’s a little tougher to get your foot in the door, but once you do, they have the ability to team you up with many home or business owners. Fish with a net instead of a fishing pole!

• Be creative! Think outside the box! I have a friend that actually sends property managers a diaper in the mail with a card that reads “We know our competition is full of it!” This is the kind of marketing strategy that get’s people talking. I’m sure that diaper made its way around the office a few times. What can you do to make your marketing ad the talk of the town?

Good luck with your search for the ideal customer. Please let me know if this blog post helped you.

About the Author:
Hi, I’m Jason Evers, if you’re looking for an online resource, full of good, tried and true tips, techniques and tricks for creating results for your small business, then you have to check out my blog. It’s my goal to share with you all of the small business success tips & techniques I’ve learned, and others have shared, to create small business success!

Please visit me at http://www.createsmallbusinesssuccess.com I look forward to your comments.

Finding Your Ideal Customer is a post from: Boston SEO

Once we’ve created our own website we’re pretty excited.  We want other to see it, for the word to be spread about it and for others to visit so either our business can benefit or so we can start making some money.  What’s hard is getting the word spread.  Websites take time to gain age and become popular, but there are a few things you can do in the mean time to get some visitors.  For a few ways to promote your website online, continue reading below.

Spread the word: First of all, tell all your family members and your friends.  Then they can spread the word and before you know it, your website will be found by several people.  A great way to do this is through e-mail with a link from your website attached.

Blog: Create a blog for your website.  Update with posts daily and always come up with something new to write about.  This will draw in daily readers and give so many more opportunities for people to find out about your site.

Social bookmarking: Once you’ve created new content on your website or blog you can submit each post to a social bookmarking website.  These are great because they refresh instantly and you can also get a few people to check out your site right away.

Blog comments: Commenting on other people’s blogs or sites is another great way to throw your link out there and to explain your site.  Go to Google blog search and narrow down your results so that you find exactly what you’re looking for and the people you’re trying to target.

Message boards: A lot of people use message boards.  Whether they are asking for advice, need a question answered or they’re looking to find a certain type of website, people use them daily.  Visit these message boards and spread the word of your new website.

Yahoo Answers: Yahoo answers is one of the best ways to get people to come to your website.  It is very common for people to ask a question on there and to ask for websites that have to do with what they’re asking about.  For example, if someone has a question about finding a certain lawn mower, and you have a lawn mower website, you can direct them to your site.

There are several ways to promote your website online.  Using these few ideas can help you get more people to your website instantly and hopefully increase the returning visitors you get!

About The Author:

This is a guest post written by Tom Tessin.  Tom runs FindMySurveys, a paid surveys directory helping those online find legitimate ways to make a little money on the side.

6 Ways to Promote Your Website Online is a post from: Boston SEO