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Social Media Isn’t an SEO Replacement

November 15, 2013 by · Leave a Comment 

Social media is an increasingly important component of an online marketing strategy. People are spending more and more time on social media sites and good marketing entails being where your target audience is spending their time. If you learn how to “do” social media well on behalf of your business, it can really provide a great return. It’s a great way to engage with current and potential customers, resolve customer service issues, and share information about your company. However, even if your social strategy is working out great it doesn’t mean that you can ditch your other online marketing tactics, specifically SEO. No matter how well your social campaign is working it will never be a replacement for a solid search engine presence.
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