The SEO Manager will be responsible for day to day management of all on-site and off-site factors of the SEO program including site optimization, link development, cross-functional collaboration, analysis and reporting. Candidate must be willing to share case studies and results from past efforts including internal site changes that led to improved rank and higher sales, link building programs that resulted in quality backlinks, and KPI’s used to measure the success of an SEO program. Read more
While the term “SEO” has been around for quite some time now, there are still plenty of business/website owners that aren’t quite sure exactly what it entails. They know it’s about improving the search engine presence of a website- but how exactly do you do that? It’s a smart decision as a business/website owner to spend some time understanding the basics of SEO. Once you have that knowledge, you will be able to make informed decisions when it comes time to hire an in house person to handle SEO, select an SEO firm to outsource the work to, or even develop and execute a strategy on your own. A great way to learn about SEO is to attend an SEO workshop. Of course, all SEO workshops are different so it’s important to choose the workshop that is right for you. Read more
Boston-area SEO firm Brick Marketing is looking to add a full-time web developer/website designer to our in-house team.
Web Development Requirements:
- WordPress, CSS, HTML
- Familiar with Drupal, e-commerce platforms, and other Content Management Systems
- Familiar with mobile app development
- Familiar with responsive design
- Familiar with technical SEO
- Must be comfortable building a website from the ground up
The Boston SEO Meetup group gathers together last night at the Robbins Library in Arlington, MA. About 40 SEO enthusiasts (both professional and novice) met to make new connections, and share their insights to the ever changing world of search engine optimization.
The August Meetup featured guest speaker, Suzanne McDonald. Chief Content and Social Media Strategist of Designated Editor, Suzanne was a previous attendee of the Boston SEO Meetup before she relocated to Rhode Island. She currently teaches social media strategy at the University of Rhode Island and most recently at Framingham State University. The presentation of the evening was called Promoting Events with Social Media to Boost SEO.
For those who were unable to attend the event, slides from her presentation is available on SlideShare.
There are four stages to leveraging social media for your event. A benefit of utilizing multiple social media channels is increased traffic to your website, which in turn improves the site’s SEO. The four stages are:
1) Setting up the event
2) Promoting the event
3) Day of event engagement
4) Post event analysis, social media engagement, and review of ROI
Some of the interesting statistics from the presentation included social media’s effect on revenue. According to a study from EventBrite, social media on average drives $3.24 in revenue to the event organizer. Not only do social media channels drive awareness for the event, but it also has a direct impact on ticket sales.
Once you get attendees to register for the event, your work doesn’t start. On the day of the event engagement activities could include using a hashtag for the event, live blogging, a social media lounge, and a question and answer session conducted over Twitter.
Some of the tools that were discussed last night to aid in social media promotion included:
- EventBrite (http://www.eventbrite.com) – event management and ticketing platform.
- Bit.Ly (http://bit.ly) – URL shortening site with built in tracking and analytics.
- GeoChirp (http://www.geochirp.com) – find who is tweeting what in your area.
Attendees of the Meetup enjoyed refreshments by the food and beverage sponsor, Brick Marketing. A Boston-based SEO company, Brick Marketing is holding a full-day SEO training workshop on October 2, 2013 in downtown Boston. The workshop is geared for small business owners and those just getting started with SEO. Registration information is available here.
The Boston SEO Meetup group is always looking for new speakers. If you or somebody you know is interested in speaking, contact the organizers Dave, Brian, or Peter on the Boston SEO Meetup page – http://www.meetup.com/BostonSEO.