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Why You Need Search AND Social to Succeed

June 25, 2013 by · Leave a Comment 

The #1 goal of any online business is to earn more business, right? And if they want more business then more people need to know about their brand and ultimately find their website. So site owners turn to SEO (including onsite and offsite link building) to help boost their online organic presence and search engine value. After all, most consumers (both B2B and B2C) turn to the search engines a dozen times a day to find information so having a strong search presence is a critical component of long term success. But while showing up in the SERPs is good, just because you’re website can be found and visited that doesn’t mean people are automatically going to buy from you. It’s not enough to have a presence online; you need to have a personality, a following, and a real connection with your customer base as well. That’s why you need search AND social to succeed. Read more

June Boston SEO Meetup Recap

June 18, 2013 by · Leave a Comment 

Yesterday, a small but dedicated group of SEO enthusiasts gathered at the Robbins Library in Arlington, MA for the June 2013 Boston SEO Meetup. Having fought bad weather and even worse traffic, the group of 15 convened for an informal, round table discussion of all things SEO. The group covered a range of topics including the most recent Penguin 2.0 update. Refreshments were provided by long-time food sponsor, Brick Marketing.

Some of the topics that were raised during the event included:

  • Migrating content from one content management system to another.

One SEO Meetup attendee spoke about migrating content from one CMS to another. The reasons why some website owners decide to move their blogs to a different management system include access to better analytics and tracking, hosting the content directly on their server, or that the old CMS had architecture problems that were affecting the site’s overall SEO. Read more