As marketers, most of us can claim to be decent writers at the very least. We should have a good grasp on the English language, know how to string a sentence together, and sooner or later arrive at a point. But some of us are going to be much better at writing the kind if content that compels, persuades, and connects with our readers (as opposed to just being able to put words on a page), and those are the kind of people you want on your team! If you’re not a fantastic writer that’s okay; just make sure your hire or team up with someone who is so your SEO campaign will never flat line.
Here are 3 reasons why content is so important for SEO (and why a great writer is essential to success): Read more