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January Boston SEO Meetup Recap

January 29, 2013 by · Leave a Comment 

The first SEO Meetup event of 2013 was held on January 28 at the Robbins Library in Arlington, MA. It marked 7 years of the SEO Meetup group, as it was founded in February 2006.
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Is Your Content Evergreen?

January 7, 2013 by · Leave a Comment 

Evergreen content is any piece of content (blogs, white papers, videos, webinars, articles, etc) that contains information that is relevant and useful to readers for an extended period of time. For instance, the methodology behind conducting keyword research hasn’t really changed since SEO began. The tools have definitely evolved but the basic premise of how to go about creating and scrubbing a keyword list is very much the same now as it was five years ago and I anticipate (although I could be wrong) that it will be the same process five years from now. A how-to blog post about conducting keyword research that is two years old is probably still as relevant to readers now as it was the day it was published. That is evergreen content. Read more