Cialis online Cialis online

Don’t Let a Keyword’s Conversion Rate Trick You!

December 6, 2012 by · Leave a Comment 

When trying to determine how well a particular keyword is working, many site owners will look at the keyword’s conversion rate. For instance, let’s say a personal finance software company wanted to know if “budget software” or “budget management software” was a more successful keyword for their website. First and foremost, it’s important to look at overall search volume for these two keywords, because a keyword with little search volume isn’t going to send that much traffic to your site in the first place. In this scenario, “budget software” gets about 60,500 searches each month while “budget management software” only gets about 720. That’s a pretty big difference! Read more