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Looking at the Whole Picture to Determine SEO Success

September 7, 2012 by · Leave a Comment 

I was talking with an SEO client the other day that is determined to drive traffic using a short list of priority keywords. They are on page one for about 1/3 of their list and page two for probably another ¼. The rest are spread about between pages 3-5 with a few not yet cracking the top 50. While I don’t usually like pulling ranking reports because I don’t find them to be a valid method of measuring SEO success, this client insists on them each month. While I have no problem giving a client whatever data they need to help justify our work, this client has a tendency to silo the reports and only focuses on those priority keywords, where they rank and how many visitors they send each month. If those numbers don’t come across as “good” it means their SEO campaign isn’t working. Read more

September Boston SEO Meetup Recap

September 5, 2012 by · Leave a Comment 

After a month-long hiatus, the Boston SEO Meetup met last night at the Microsoft New England Research and Development (NERD) center. A group of around fifty attendees, including local Boston SEO professionals, marketing professionals and local business owners, met to mingle over refreshments provided by Brick Marketing before joining guest speaker, Tim Carter of in the conference room. Read more