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Got Microsites? It’s Time to Clean House!

July 26, 2012 by · Leave a Comment 

I’ve never been a huge fan of microsites. While I can see their value for a global enterprise like Nike (they might want to promote different product lines or different countries on individual websites), for the average business they usually come across as spammy and cheap. Plus, when you launch a microsite you have to be prepared to do a full link building and content marketing campaign for that site, just like you do with the parent site. While keyword rich microsites used to rank incredibly well in the search engines, having a domain like realleatherofficechairs.com now (obviously you’re trying to sell leather office chairs) isn’t nearly as powerful as building a brand-able entity, something like nicksofficechairs.com. Read more

July Boston SEO Meetup Recap

July 17, 2012 by · Leave a Comment 

Last night, July 16th, was the July Boston SEO Meetup held at the Arlington Library in Arlington MA. Despite the heat, a great crowd came out to talk about SEO, share client and personal experiences, ask questions and offer expert advice. There was no speaker scheduled, although the Meetup founders are working on getting Tim Carter from Ask The Builder to be next month’s guest speaker. Last night’s SEO Meetup was more of a round table discussion. Read more