It’s an unfortunate truth in the SEO industry that there are plenty of black hat SEO companies and SEO spammers looking to take advantage of unsuspecting site owners. One of the many issues I have with these SEO spammers is that they take what could have been great SEO clients for a white hat SEO firm and make them incredibly suspect and nervous. It’s the old “once burned twice shy” syndrome. Because the SEO client was burned once, it’s that much harder to get them to trust another SEO firm, no matter how legitimate they may be.
The June Boston SEO Meetup was held Monday June 11, 2012 and featured guest speaker Casie Gillette. Casie is the Online Marketing Manager at Grasshopper, a virtual phone system located in Needham, MA. She has been in the search industry for over seven years. Her presentation focused on how to get people connecting with and talking about your brand.