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Business 101- There is Nothing Unique about Generalists

August 11, 2011 by · 1 Comment 

I’ve noticed a growing trend in the marketing industry that I’m not sure I agree with—the idea of the one-stop-marketing-shop. I can understand the appeal of a one-stop-shop to potential clients; they don’t have to manage multiple accounts or contracts with different agencies, they can work with the same person for everything and it should streamline the process. For a large marketing company that can afford to bring in a creative team, PR professionals, an SEO expert and so forth, expanding their services seems like a reasonable idea.

But the rest of us, the smaller marketing agencies, offering too many services might actually dilute our value. Read more

August Boston SEO Roundtable Event Recap

August 3, 2011 by · Leave a Comment 

Since the August Boston SEO Meetup event (held August 2nd, 2011) lacked a guest speaker, the night’s event turned into an open, roundtable discussion on SEO. Attendees took the time to introduce themselves and offered some of their best advice, recent success stories and recent insights into the world of SEO and online marketing. Read more