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Things to Consider When Developing a Social Media Marketing Strategy

July 14, 2011 by · Leave a Comment 

Just about every marketing expert can lay a viable claim as to why they should be the ones behind a client’s social media marketing campaign. The copywriter wants to be the social media “voice” because they are the ones responsible for the content and want to keep the style similar. The PR manager says they should manage the social media accounts because they are used to dealing with the public, and social media is nothing if not public. As Boston SEO professionals, we are no exception. We know that social media and SEO are getting more and more entwined every day, and we want to make sure our clients are properly leveraging their online activities. Read more

July Boston SEO Meetup Event Recap

July 14, 2011 by · Leave a Comment 

The July Boston SEO Meetup event (held on Tuesday July 12, 2011) featured guest speaker Jesse Friedman, Director of Web Development at Neal Advertising.  Jesse has been developing websites for ten years and in addition to the work that he does at Neal Advertising, he is also an adjunct professor of web development at Johnson and Wales University and has spoken about web development at conferences and contributed content to web design publications. Read more