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Is Offering a Free B2B Webinar Worth It?

June 16, 2011 by · Leave a Comment 

This question goes out to every marketer (regardless of expertise, but especially for SEO), who has ever presented a webinar. After everything you do to create a successful B2B webinar; creating strong content with valuable tips, spending time and money promoting it and actually taking the time to give the webinar itself, was it worth it?

Producing content is important. A solid content marketing strategy has a lot of benefits; it develops quality inbound links, helps build your online brand presence, establishes your company (or yourself) as an expert, helps you teach your current and potential customers and more. In today’s online world, content is king. Plenty of studies can attest to a relationship between the amount of content a company produces and their overall success. But does there come a point where we are producing too much content? Read more

Live SEO Site Review Event Recap

June 7, 2011 by · Leave a Comment 

Last night (6/6/2011) was the June Boston SEO Meetup. Taking a different approach to the regular event structure, this month’s Meetup was a live SEO site review model, as opposed to the usual guest speaker. Members of the group were encouraged to submit their site for a group SEO review. The best advice of the night would receive a “prize” from the site owner for their suggestions. Read more

Live Site Review Panel: Tonight!

June 6, 2011 by · Leave a Comment 

We will be doing live site reviews at tonight’s SEO Meetup.

Put your site to be reviewed in the comments at http://www.meetup.com/BostonSEO/events/19517211/ and we’ll get to as many as we can. Read more