Spring is upon us, which means it’s time for spring cleaning. This year, don’t limit your overhaul to just your basement or front yard. Take a serious look at your website’s landing page and tidy that up as well. A website’s landing page (aka homepage) is arguably the most important page on any website. It is the page that most of your one-way inbound links are going to point to, so it gets the most traffic. Your landing page acts as the gateway to the rest of your site, which means that if your landing page doesn’t attract and retain visitors, none of your others pages will get the traffic. Read more
Creating videos is a great extension of any content marketing campaign. A great video doesn’t have to be expensive; you aren’t shooting a television commercial. An informative and engaging video can just be you and your webcam. It is the content that makes all the difference.
Once you’ve got your video (it can be anywhere from 30 seconds to a few minutes long), you need to make sure it gets the most amount of views from your target audience. This involves a little more effort than just posting it to YouTube and calling it a day.
Here are a few ways to get the most life out of your video marketing efforts:
Think of the video description as your video’s Meta tag description. You want to incorporate the most appropriate keywords for that video so it can rank in the search engines. Since search spiders can’t actually watch your video, the description and video title are all they have to work from. Your title should also incorporate targeted keywords and capture the attention of a viewer.
You also want to include your full website URL (http:///www.yoursite.com), as well a phone number. This helps connect the video back to your website and increase your conversion rate.
Submit to more than one video site
YouTube is the 800 pound gorilla of video sharing, but there are plenty of smaller sites you can also post the video too. Some of these include Vimeo, DailyMotion, MetaCafe, as well as industry specific video sharing sites. The videos posted to these sites may not get as many views, but they are a good place to get a quality link and expand your brand presence online. You never know where your next customer may see your video. Make sure you write unique titles and descriptions for each site so the search engines don’t penalize you for having duplicated content. Incorporating different keywords also helps your site rank for varied searches.
Write a blog post and embed the video
If you run a company blog, write a post and embed the video from YouTube in the content. This will help expose your video to your loyal blog readers, who may not bother to check out your YouTube account. Just like with the video sites, you need to have a unique title and brief overview of the video for the blog post. You can also include that post in your next company e-newsletter. As the posts get indexed by the search engines, the videos will rank with them.
Promote them on your social networking profiles
You can upload videos directly to your Facebook page. This helps keep the content fresh and relevant, as well as gives your Facebook Fans a reason to come back. You can also promote your video by Tweeting the YouTube links and encouraging your network to check it out. If you belong to any industry specific social networking sites, you can either post/link to your video there as well. The more places you can talk up your video the better. Every time you post your video, that is also one more link back to your site.
About the Author
Nick Stamoulis is the President and Founder of Brick Marketing (http://www.brickmarketing.com), an SEO services.
Contact Nick Stamoulis at firstname.lastname@example.org or 781-999-1222
It is very important that site owners conduct a full link audit once a year. A link audit will show you how many links you have coming into your site and what kind of links they are. You’ll get a good overview of how your SEO has been working by seeing which links went through from your link building strategy and which did not. Conducting a link audit will also help you identify any “bad” links pointing towards your site (those coming from pornography, gambling or any other site that the search engines don’t like to see.) Site owners who’ve signed up for a Google Webmaster Tools account (and if you haven’t you should!) can run a link audit through that. LinkDiagnosis is another free tool that does a good job of running link audits. Read more