As a Boston SEO consultant, I talk to a lot of clients about how important search engine trust is. The older and more established your website is (along with a variety of other factors), the more likely your site is to rank well in the SERP. In my opinion, the search engines want B2B website owners to succeed with their SEO because it cleans up the search results for them. Think about it—the better written and optimized your site, the more likely it is to have relevant information for a searcher. Your white hat B2B SEO campaign gives Google and Bing a better final product!

However, search engine trust is not the only thing that B2B website owners need to be worrying about. You also have to work to gain consumer trust. Searchers are smart; they know that just because a website is ranked first that doesn’t automatically mean it’s the best website for them. In fact, recent studies have shown a decreasing click-through-rate for the top positioned websites. Searchers are willing to dig deeper and deeper into the search results to find exactly what they are looking for. Ranking well is no longer enough to win the SEO race!

Also, it’s rather unlikely that a B2B decision maker will instantly convert once they arrive on your website. Most B2B sales cycles are incredibly long (and deal with much more complicated and expensive purchases) so decision makers are going to take their time choosing the right vendor. You need to convince them that your company is the one they should do business with!

How do you build B2B consumer trust?

First and foremost, you need to get your website in order. Is it easy to navigate? Can visitors find the information they are looking for quickly? Does the content explain not only what services/products your company offers but how those services/products make a difference to your clients? Do you have call-to-actions and lead forms prompting visitors to take the next step in the buying cycle? All of these factors and more can make or break your website in the eyes of a potential customer. Remember, no matter what kind of off-site link building your company does, it’s your website that is ultimately going to convince a visitors to convert.

Secondly, you need to build up your overall online presence. The more touch points you can create with your audience the more times you can interact with and engage them, creating more opportunities to build trust. B2B marketers shouldn’t be afraid to engage in social media and content marketing, as these are both great ways to create more and more touch points. Every social profile is one more place to engage in a dialogue with your customers and every blog post, article and whitepaper is one more resource for your audience to keep on hand. Also remember that content marketing goes a long way in building your industry authority and establishing credibility with your target market.

B2B websites should strive to be as transparent as possible when it comes to their SEO. People want to do business with other people, not faceless corporations. If your customers feel like they are dealing with an actual person that truly wants to help them, not just sell them, that will go a long way in building consumer trust.

About the Author

Nick Stamoulis is the President and Founder of Brick Marketing (http://www.brickmarketing.com), a full-service SEO and social SEO solutions firm in Boston, MA. With nearly 13 years of industry experience, Nick Stamoulis shares his B2B SEO knowledge by contributing regularly to the Brick Marketing Blog and by publishing the Brick Marketing SEO Newsletter, read by over 150,000 opt-in subscribers.

Contact Nick Stamoulis at 781-999-1222 or nick@brickmarketing.com

Search Engine Trust Isn’t Enough for B2B Websites is a post from: Boston SEO

Remember when @RyanAbood the CEO of GourmetGiftBaskets.com presented in August 2009?

He shared his personal story about getting de-indexed from google for buying SEO links during his peak Q4 holiday season. Then he shared how we went on a viral linkbait journey to create the worlds largest cup cake. See Designated Editor’s or Social Boot Strap event recap blog posts for a refresher. Ryan continues to keep breaking world records with the largest cup of coffee at Blog World

World’s Longest Phone Call!

Well I’m on a mission to take home a Guineas book of world record attempt for the longest phone call conversation sponsored in part by Pingo’s International calling cards. I’ll be working with Harvard students as the official time keeper during this week’s two day call.

Harvard student group, @HGeneralist, will be staging the longest phone conversation between two people as both a performance art installation and a world record attempt scrutinized by Guinness World Records.

I could use your help in making this a success for a future case study.  Please be kind with links & tweets to promote this attempt!

Please Spread The Word!

In an effort of making this a viral marketing success story, I could use your help to start the word of mouth engine!

1. Watch it Live

Follow the live event on YouStream

2. Attend

Thursday at 12:00am until Friday, January 20, 2012 at 10:00pm at Harvard’s Adams Pool Theater for www.AWorldRecordAttempt.com

I’ll be the official time keeper from 4pm to 12pm on Thursday then 5am to 10am on Friday. To assist in assuring the rules.

Pinch us to make sure we’re alive, pour ice down our shirts. Be creative. You’re not coming to watch. You’re coming to play over the course of at least 43 hours, 8 minutes, 55 seconds.

3.   Tweet It  / Facebook Update

World’s Largest Phone Call Attempt!  www.bostonseo.org/news/584 Sponsored by @TelephoneCard with official time keeper @BrianHawkins

4.  Links PLEASE

Please simple share this blog post!!! www.bostonseo.org/news/584

About The Author:

Brian Hawkins is the assistant organizer for the Boston SEO Meetup. He’s a dot com survivor that went on to work at two leading SEO agencies before becoming a father of two. He’s bin organizing these Boston SEO networking group since 2006. He’s currently the Internet marketing manager for Pingo.com. A global virtual prepaid calling card service. Follow him at @BrianHawkins or friend at

www.Facebook.com/OnlineMarketingPro

Guinness World Record Attempt for the Longest Phone Call! is a post from: Boston SEO

Blogging is arguably the great equalizer of the Internet. Anyone with a keyboard and Internet connection can sign up for a free blog and become a publisher—something that used to be a “members only” community. There are some really great things about anyone and everyone being able to start a blog, and there are some really bad things about giving everyone the chance to publish their opinions/ideas and call them facts. In my opinion, I have never come across a business in any industry that couldn’t benefit in some way from launching and writing a business blog.

However, when you are managing a business blog, as opposed to a personal blog, there are some very important things you need to keep in mind.

1. If you can’t afford to own your blog, don’t even bother.

Personally, I think maintaining a business blog on a free domain is only going to hurt your business and brand in the long run. For one thing, it looks bad to potential customers. If you can’t afford to host your own blog, why should they trust you with their business? Secondly, if you don’t own your blog’s domain you don’t really own your blog. Essentially, you are renting the space from the blogging platform. This means you have limited opportunities for customization and they have the ability to shut you blog down whenever they want. It puts your blog in a very vulnerable place.

2. Remember you are writing as the company.

It’s very easy to inject your own opinions and personality into a blog post. If you are writing for your own personal blog it’s essential to sound like yourself! But if you are writing on the behalf of your company or one of your Boston SEO clients, you have to write from the point of view of the brand. You have to take stands that accurately reflect the beliefs and attitudes of the company, even if they don’t align with your own.

3. Only start when you are ready to commit.

If you are just blogging on a personal blog for fun, there is no real time frame that you have to produce content within—you can just write whenever the mood strikes. But if you are blogging for your livelihood as a professional blogger or for the long term success of your company you better be prepared to strap in for the long haul. I tell my Boston SEO clients that I rather they not have a blog than launch one and leave it to collect online cobwebs. Before you launch a business/professional blog, make sure you are ready to put in the time and effort that will help is succeed.

About the Author

Nick Stamoulis is the President and Founder of Brick Marketing (http://www.brickmarketing.com) a Boston social SEO and white hat link building firm. With over 12 years of industry experience, Nick Stamoulis shares his knowledge by posting daily SEO tips to his blog, the Search Engine Optimization Journal, and publishing the Brick Marketing SEO Newsletter, read by over 150,000 opt-in subscribers.

Contact Nick Stamoulis at 781-999-1222 or nick@brickmarketing.com

Are You Blogging for Your Livelihood? is a post from: Boston SEO

Keyword research is undoubtedly one of the most important aspects of developing a Boston SEO campaign. What keywords you select will ultimately determine what kind of searches your website will rank for and what kind of traffic will find its way to your site. Choosing the wrong keywords means your site will be lost in the depths of the SERP or will target the wrong audience. Choosing the right keywords means the right audience will find your site when they need it, increasing your chance of conversion. Here are 5 tips for discovering new, potential keywords that your SEO can benefit from.

Leverage Google’s autocomplete feature

Some Boston SEOs might think that Google’s autocomplete feature is harmful to their analytics. Potential visitors aren’t choosing what keywords they use to find your site, Google is doing to for them! But why not use that autocomplete feature to your SEO advantage?

Let’s say you’re a small business owner that runs a doggie day care and grooming facility. As a customer, when I type dog grooming into the Google search bar (without hitting enter) Google autocompletes my search with “dog grooming schools in ma,” “dog grooming Boston,” and “dog grooming supplies.” I don’t want to do the grooming myself, so “dog grooming” supplies isn’t relevant to my search, neither is “dog grooming schools in ma.” However, “dog grooming Boston” is exactly what I’m looking for. I live in the Boston area and need a local dog groomer.

As a local business, you should always focus on targeting local keywords, but the Google autocomplete feature can help you find related search phrases you might also need to target.

Check your analytics

The easiest way to uncover new keywords is to look at your analytics! What keywords are visitors using to find your site that you aren’t actively targeting? Let’s go back to our doggie daycare business. You might be focusing your optimization on keywords such as “doggie daycare” and “pet daycare,” but it’s entirely possible that a good portion of your traffic is finding your site when they search for “pet hotels” in your area. If your site is seeing a good amount of traffic from a keyword you aren’t intentionally targeting, imagine the potential for your site if you actively incorporate it into your content!

Think like a thesaurus

I run an SEO company. But it could also be called an SEO firm, SEO agency, SEO business or SEO services provider. I can’t just target “SEO company” on my site because I risk alienating all the potential clients that would search for my business using various synonyms. To come up with new keywords for your SEO, start with variations of the keywords you are already targeting! User intent is such an important component of keyword research and people are going to search differently for the same thing. You want to make sure your website appeals to as many searches as possible.

Check out the competition

If you really aren’t sure what keywords you should be targeting, take a look at your competitors. Since they are targeting the same online audience as you, some of their keywords should be a good fit for your own site. What industry jargon are they incorporating into their content? What broad and niche keywords are they targeting? Keep in mind that every website is different, so you don’t want to automatically assume that their keywords will work for your website. Just use your competition as a springboard for your own keyword research.

About the Author

Nick Stamoulis is the President and Founder of Brick Marketing (http://www.brickmarketing.com/), a Boston search engine marketing firm. With over 12 years of B2B SEO experience, Nick Stamoulis shares his knowledge by posting daily SEO tips to his blog, the Search Engine Optimization Journal, and publishing the Brick Marketing SEO Newsletter, read by over 150,000 opt-in subscribers.

Contact Nick Stamoulis at 781-999-1222 or nick@brickmarketing.com

5 Tips for Discovering New Keywords is a post from: Boston SEO

One of the biggest complaints I hear as a Boston SEO consultant is that my clients don’t have anything to write about for their blog or for guest articles. They think their industry is too boring (which makes me wonder why they are in that industry in the first place!) and they have nothing new to say. To those SEO clients and website owners I say, “You’re just over thinking it!” Coming up with new topics for your content marketing campaign is only as complicated as you make it out to be.

Here are 4 places to look for blog topics:

Sales and customer service departments

Who knows your target audience better than your employees on the front line? Your sales and customer service departments spend their days fielding questions from current and prospective clients. They are in the perfect position to tell you what kind of information your target market is looking for. Find out what questions they get asked a lot of write a blog post about it! The next time a customer calls with that specific question, your customer service rep can send them to that post and quickly move on to the next issue!

Competitor’s company newsletter and business blogs

Your direct competitors are targeting the same audience as you. If they’re writing about something going on in your industry and you’re not, you’re two steps behind in your content marketing. You don’t always have to be ahead of the pack but you need to be keeping pace. You shouldn’t copy successful competitor’s blog posts, but you can pull nuggets from a few posts and create new pieces of content around them.

Checking out blogs and newsletters are not only a good way to see what the competition is doing, but also what they aren’t doing! What niche has your competition left uncontested? Is there an opportunity for you to fill the content gap and become a go-to resource?

Social networking comments

Are you really listening to your social networks? They could be supplying with you topics and you might not even realize it! What kind of questions are people posting on your Facebook wall? What do they love about your products? What do they hate about your company? How has your company impacted their life?

If you are really desperate for content, why not just ask! Post an update to your Facebook wall or send a Tweet and get it directly from your target audience, “What do you want to know about X?” It’s not only a great way to come up with new content topics, but also a fun way to engage your social network and give them a reason to check back in with your brand.

Q&A sessions

Have you ever hosted a webinar (a favorite content marketing tactic of B2B companies everywhere)? The next time you do keep a notepad handy for the Q&A session. Chances are that one person isn’t the only customer out there who had that question. Each question can be answered in a blog post. You can also use those questions to update your webinar for the next session. You’ll be able to fine tune your content so you are giving participants exactly what they were looking for!

About the Author

Nick Stamoulis is the President of Boston SEO agency Brick Marketing, a Boston link building and Social SEO solutions firm. With over 12 years of industry experience, Nick Stamoulis shares his knowledge by posting daily SEO tips in his blog, the Search Engine Optimization Journal (or SEO Journal) and publishing the Brick Marketing SEO Newsletter, ready by 150,000 subscribers.

Contact Nick Stamoulis at 781-999-1222 or nick@brickmarketing.com

Have Nothing to Write About? Yes, You Do! is a post from: Boston SEO

Any Boston SEO consultant or SEO firm could tell you that content marketing is one of the key lynchpins in your ongoing SEO campaign. SEO thrives on new, relevant and user-friendly content. “Content” can be defined as anything that is public and shareable, which includes blog posts, articles, webpage content, videos, infographics and so forth. One great way to get your content published, while simultaneously building your brand and online presence, is through guest blog posts on popular industry sites.

However, I would argue that it is much for valuable to your SEO to focus on landing a reoccurring guest author gig (even if it is on a smaller site), than spending all your time chasing down the chance to publish a one-off post on a larger industry site.

Why is being a reoccurring guest author more valuable?

1. Saturates the audience

The more frequently your name shows up on a particular the blog, the more readers start to recognize and remember you. Your guest post might be competing with 2 or 3 new posts that went live at the same time—you’re just a drop in the bucket that day. But, if you can become a regular contributor (say once every other week), your name stays fresh in everyone’s mind and readers start to link your content together.

2. Target different anchor text

A white hat link building company should explain why it’s important to target various anchor text in your articles and author bios. First and foremost, not everyone searches for the same things the same way, so by focusing all your efforts on one key phrase (SEO company, for instance) means you’re effectively ignoring the sections of your target audience that search for your product/services in different ways (SEO firm, SEO agency, SEO consulting company, etc).

The more times your write for the same site, the more chances you have to target different anchor text in your guest posts and author bylines. This will help you build link juice to some of your more internal pages, enhance your ranking for other keywords and keep it from looking like you are trying to game the search engines by focusing too heavily on one keyword or phrase.

3. Develop multiple touch points

In today’s marketplace, especially in B2B industries, the sales cycle is growing longer and longer. In order to maintain a positive presence in your industry and connect with potential customers, you need to develop more and more touch points. You can never be certain when, where or how someone will find your brand, but you want to make sure they see it in the best possible light. Becoming a regular contributor to various industry related blogs increases your chances of someone in your target audience reading your content more than once and remembering your name when the time comes to act.

Don’t expect to be invited to be a regular guest blogger on a site just like that! Start by becoming an active commenter on that blog (try to leave a comment on at least 3 posts a week) so you can start to build a relationship with the blog owner. Find out if they accept guest blog posts and what kind of content they are looking for. Some blogs may have you pitch a story idea first; others will accept the full article. Once your first guest post goes live, promote it through all of your social networks. You want to show the blog owner the value of having you as a guest writer!

About the Author

Nick Stamoulis is the President of Brick Marketing (http://www.brickmarketing.com), a full-service SEO services company. With over 12 years of industry experience, Nick Stamoulis shares his B2B SEO knowledge by posting daily updates in his blog, the Search Engine Optimization Journal.

Contact Nick Stamoulis at 781-999-1222 or nick@brickmarketing.com

Why Should You Strive For Reoccurring Guest Posts? is a post from: Boston SEO

I’ve noticed a growing trend in the marketing industry that I’m not sure I agree with—the idea of the one-stop-marketing-shop. I can understand the appeal of a one-stop-shop to potential clients; they don’t have to manage multiple accounts or contracts with different agencies, they can work with the same person for everything and it should streamline the process. For a large marketing company that can afford to bring in a creative team, PR professionals, an SEO expert and so forth, expanding their services seems like a reasonable idea.

But the rest of us, the smaller marketing agencies, offering too many services might actually dilute our value.

What kind of marketing company do you run? What do you specialize in? Why would a potential client pick you out of the hundreds of other agencies they could work with? That is your selling point, and my fear is that companies are willing to generalize and whitewash their selling point in order to appeal to a broader audience. Without your unique selling point, the thing that makes your company stand out, then you’re just like everyone else.

If you are a smaller company that wants to offer more marketing services, do you have the in-house expertise to do so? I was recently contacted by a marketing company that was trying to get more SEO clients. The only problem was that none of them had any SEO experience! They wanted to hire Brick Marketing to be a kind of ghost-SEO provider. I can appreciate the company wanting to increase their client base, but what good are you going to really do for a client when you have to outsource their work? Now their work is out of your hands, but you still have to deal with the repercussions if things don’t turn out the way your client wanted. You’ve essentially become the middle man, not a marketer.

Another problem stemming from too many marketing generalist companies is that we all end up competing with each other. Instead of identifying our own niches and building a unique brand, our companies become interchangeable. Suddenly my Boston SEO firm is competing with a web design company for the same client! The web design might actually win that client (for an SEO project) because they can come in at a lower price for an SEO contract. I would never try to earn a web design client, because that is not the direction I have taken my company. To do so would actually counteract all the branding I’ve done to this point.

Marketing companies, in whatever field they work in, have to remember the importance and value of being good at a few things, as opposed to being ok at a lot of things. It is our responsibility to do great work for our clients, to help set them apart from their competition. But we also have to do that for ourselves! We get too focused on how many accounts we have running at once, that we lose the forest for the trees. You don’t have to be everything to everyone in order to operate a business!

About the Author

Nick Stamoulis is a Boston SEO expert and President of Brick Marketing (http://www.brickmarketing.com), a full-service SEO services company. With over 12 years of industry experience, Nick Stamoulis shares his B2B SEO knowledge by posting daily updates in his blog, the Search Engine Optimization Journal.

Contact Nick Stamoulis as 781-999-1222 or nick@brickmarketing.com

Business 101- There is Nothing Unique about Generalists is a post from: Boston SEO

Just about every marketing expert can lay a viable claim as to why they should be the ones behind a client’s social media marketing campaign. The copywriter wants to be the social media “voice” because they are the ones responsible for the content and want to keep the style similar. The PR manager says they should manage the social media accounts because they are used to dealing with the public, and social media is nothing if not public. As Boston SEO professionals, we are no exception. We know that social media and SEO are getting more and more entwined every day, and we want to make sure our clients are properly leveraging their online activities.

Here are few things to consider when trying to find the right “voice” for a client’s social media marketing campaign:

Will the brand identity merge with the person’s name?

I’ve built my business on the promise that I will work directly with each and every client when planning and implementing their SEO campaign. My name IS my brand and therefore I have to be the one behind it. When you are working with a client to develop a social media marketing campaign, are they likely to run into a similar problem?

Will this person be with the company 5 years from now?

Just like we recommend to our Boston SEO clients that they use a real employee’s name for their content marketing strategy and blog commenting, they must sometimes use a real name for a social profile. There might be a corporate Twitter account (@CompanyName), but let’s say VP of Marketing wants to get his own following started. Would it be better to create a @CompanyNameVPMrktng Twitter account, or use his name to leverage his reputation? While having his name and reputation associated with the company might be of use now, what happens when he leaves the company? He takes his Twitter account and all the work you put into developing it with him.

How personal will the accounts get?

I do not share personal information on any social profile. Even my Nick Stamoulis Facebook account is strictly for business. I have personal friends that have actually defriended me because they are sick of seeing my company blog peppering their newsfeed. They ask me when I’m going to post a photo of my family and I tell them “never.” When setting up social media accounts for your Boston SEO clients, you need to know how they are going to be used. Is the VP of Marketing only going to be Tweeting about corporate and industry topics, or is he going to be posting photos from his kayak trip too? When developing a social media marketing strategy for your clients, you need to outline exactly what the accounts are to be used for.

About the Author

Nick Stamoulis is a Boston SEO consultant and President of Brick Marketing, a full-service SEO services firm. With over 12 years of industry experience, Nick Stamoulis share his knowledge by posting daily SEO articles to his blog, the Search Engine Optimization Journal, and publishing the Brick Marketing SEO Newsletter, read by over 140,000 opt-in subscribers.

Contact Nick Stamoulis at 781-350-4365 or nick@brickmarketing.com

Things to Consider When Developing a Social Media Marketing Strategy is a post from: Boston SEO

This question goes out to every marketer (regardless of expertise, but especially for SEO), who has ever presented a webinar. After everything you do to create a successful B2B webinar; creating strong content with valuable tips, spending time and money promoting it and actually taking the time to give the webinar itself, was it worth it?

Producing content is important. A solid content marketing strategy has a lot of benefits; it develops quality inbound links, helps build your online brand presence, establishes your company (or yourself) as an expert, helps you teach your current and potential customers and more. In today’s online world, content is king. Plenty of studies can attest to a relationship between the amount of content a company produces and their overall success. But does there come a point where we are producing too much content?

By giving away all of this useful information, as we actually devaluing our services?

A few years ago I offered a free webinar on B2B SEO best practice tips. I did a little in-house marketing, like writing a promotional blog post and sending out an e-mail to by subscribers, but that was about it. I have 900 people sign up for the hour long, free B2B SEO webinar! I was amazed. I thought I would get hundreds of leads and a few clients out of it. That would make it well worth the time I put into developing the webinar. What actually happened? Two leads. No clients.

A few months later, I did another webinar on a similar topic, only this time I did it with a partner company. Also, this time around it was not a free webinar. We both did heavy promotion and I even came up with a small advertising budget. Between my company and theirs, we spent roughly $4,000 to promote this B2B webinar. We had 40 people sign up. Once again, no clients.

This got me thinking about webinars, and content marketing in general. Companies spend hours writing blogs, whitepapers, articles, reports, producing videos and podcasts and more. Most of the time, they give it away for free. At what point does our target audience come to expect that free information? And more importantly, if they know they can get the information for free, why would they bother to hire us or buy our products?

When my webinar was free, 900 people signed up. When it was going to cost, about we had roughly 95% less attendees. Clearly, there are plenty of people out there just looking for free information. Even a small cost is enough to deter them. Since I got very few solid leads and no clients from other webinar, I’m lead to believe that none of the attendees had any intention of hiring me or my company. They just came for the free lesson.

Content marketing is undeniably important and critical to online marketing success. I still give webinars, operate two company blogs, publish numerous articles on third party sites (as evidenced here), and am involved with social media marketing and more to promote my free content. I know that content marketing helps develop relationships and brand in the long run, so I keep at it. But I’d like to hear from other marketers and their experiences with offering free content. Maybe you are better at following up after a webinar than I am, so you earned those clients.

Do you think offering a free B2B webinar is worth it?

About the Author

Nick Stamoulis is the President and Founder of Brick Marketing (http://www.brickmarketing.com), a Boston SEO services company and Internet marketing firm. With over 12 years of industry experience, Nick Stamoulis shares his knowledge by posting daily SEO articles to his blog, the Search Engine Optimization Journal.

Contact Nick Stamoulis at 781-350-4365 or nick@brickmarketing.com

Is Offering a Free B2B Webinar Worth It? is a post from: Boston SEO

Spring is upon us, which means it’s time for spring cleaning. This year, don’t limit your overhaul to just your basement or front yard. Take a serious look at your website’s landing page and tidy that up as well. A website’s landing page (aka homepage) is arguably the most important page on any website. It is the page that most of your one-way inbound links are going to point to, so it gets the most traffic. Your landing page acts as the gateway to the rest of your site, which means that if your landing page doesn’t attract and retain visitors, none of your others pages will get the traffic.

Here are a few things website owners and webmasters should be looking at as they attempt to clean up their landing page:

Does the landing page have a focus point?

One of the most common problems with landing pages is that there is too much information. It’s understandable that you want to provide all the information upfront, so every visitor can quickly find what they are looking for. But it’s also possible to jump overboard and clutter the homepage. Your landing page shouldn’t incorporate every keyword the entire site is going after. Leave those keywords to the pages they belong to. You also don’t need to announce every promotion or bit of news on the homepage. Stick to the most important and relevant information about your company for the landing page’s content.

Where are the call-to-actions?

Call-to-actions are what prompt the visitor to act- whether it is to encourage them to place an order, call the company or download something. Your landing page needs these call-to-actions upfront. This means keeping them above the fold (where users have to scroll down to see more of the page) and repeating them. If the goal of the landing page is to get a visitor to pick up the phone and call, don’t make the visitor go hunting for the phone number. Have it strategically positioned several times throughout the landing page so that no matter what part of the page they are on, they can easily find the number. Invite them to call throughout the content and don’t let them forget what you want them to do!

What does the landing page design look like?

Does your landing page have a lot of ads, flashing banners, pictures, scrolling text and so forth? While you may think this makes your landing page dynamic and entertaining, it might be giving your visitors a headache. There is nothing wrong with adding a little pizzazz and personality to your landing page, but keep it clean and simple. Too much going on can make your website look cheap or spammy.

None of these website spring cleaning ideas require major overhaul or serious technical adjustments. Often times a few lines of text can be added or removed to create a completely different feel on your landing page. The right graphic in the right position can have a lot more power than a bunch of irrelevant images taking up space. If you’re having trouble seeing any problem areas, bring in a fresh eye to look at you site and get their opinion.

About the Author

Nick Stamoulis is the President and Founder of Brick Marketing (http://www.brickmarketing.com), an Internet marketing services firm based in Boston, MA. With over 12 years of experience, Nick Stamoulis shares his industry knowledge by posting daily SEO articles to his blog, the Search Engine Optimization Journal (or SEO Journal).

Contact Nick Stamoulis at 781-350-4365 or nick@brickmarketing.com

Spring Cleaning for Your Landing Page is a post from: Boston SEO