If you want your SEO campaign to be successful, it’s necessary to include content marketing as a part of the strategy. SEO has changed drastically over the years. It’s not so much about link building anymore as it is about link earning. Inbound links that point to your site should be achieved naturally. Natural links occur mostly from informational content. People will share and link to content that they find useful. That’s why ongoing content marketing is such a huge piece of the SEO puzzle today.
If you’re in the market to hire an SEO firm, it’s important to do an adequate amount of research to make sure that you find the right firm that fits your needs. Every SEO firm is going to approach SEO in a slightly different manner. Obviously you want to stay away from the black hat firms that don’t abide by the search engine webmaster guidelines. But other than that, how do you decide which SEO firm is best for you? We believe that an SEO firm should practice what it preaches. If the firm can market themselves successfully in the online space, there’s a good chance that they will be able to do it for you too.
Social media is an increasingly important component of an online marketing strategy. People are spending more and more time on social media sites and good marketing entails being where your target audience is spending their time. If you learn how to “do” social media well on behalf of your business, it can really provide a great return. It’s a great way to engage with current and potential customers, resolve customer service issues, and share information about your company. However, even if your social strategy is working out great it doesn’t mean that you can ditch your other online marketing tactics, specifically SEO. No matter how well your social campaign is working it will never be a replacement for a solid search engine presence.
The goal of an SEO campaign is to deliver targeted traffic from the search engines to a website that is likely to convert, whether that conversion is in the form of making a purchase directly from the site, calling the business, filling out a lead form, subscribing to the company e-newsletter, downloading a whitepaper or webinar, etc. In order to deliver targeted traffic from the search engines to the website, it’s necessary to include keywords within website content that target audience members are using when they conduct a search. If your content is high quality and includes terms that are relevant to the search, there’s a greater likelihood that it will appear prominently on the search engine results page.
As the search engine algorithms become more complex and the SEO rules and regulations make executing an SEO campaign more challenging, it’s necessary to execute an SEO campaign that follows the steps of a white hat SEO campaign in order to find success. A website/business owner can go into the SEO campaign with the best of intentions, but there are still many common errors that are made that are going to seriously delay potential SEO success. Read more
While the term “SEO” has been around for quite some time now, there are still plenty of business/website owners that aren’t quite sure exactly what it entails. They know it’s about improving the search engine presence of a website- but how exactly do you do that? It’s a smart decision as a business/website owner to spend some time understanding the basics of SEO. Once you have that knowledge, you will be able to make informed decisions when it comes time to hire an in house person to handle SEO, select an SEO firm to outsource the work to, or even develop and execute a strategy on your own. A great way to learn about SEO is to attend an SEO workshop. Of course, all SEO workshops are different so it’s important to choose the workshop that is right for you. Read more
In the wake of the Google Penguin updates every site owner needs to conduct a full link audit to evaluate the quality of their link profile. If you’ve been hit by a penalty you’ve probably already started this process in order to help your website recover. And even if you haven’t been hit it’s important that you continually monitor your link profile to make sure you won’t get nailed somewhere down the line.
Here is a step by step breakdown of how you would conduct a full link audit: Read more
The #1 goal of any online business is to earn more business, right? And if they want more business then more people need to know about their brand and ultimately find their website. So site owners turn to SEO (including onsite and offsite link building) to help boost their online organic presence and search engine value. After all, most consumers (both B2B and B2C) turn to the search engines a dozen times a day to find information so having a strong search presence is a critical component of long term success. But while showing up in the SERPs is good, just because you’re website can be found and visited that doesn’t mean people are automatically going to buy from you. It’s not enough to have a presence online; you need to have a personality, a following, and a real connection with your customer base as well. That’s why you need search AND social to succeed. Read more
Yesterday, a small but dedicated group of SEO enthusiasts gathered at the Robbins Library in Arlington, MA for the June 2013 Boston SEO Meetup. Having fought bad weather and even worse traffic, the group of 15 convened for an informal, round table discussion of all things SEO. The group covered a range of topics including the most recent Penguin 2.0 update. Refreshments were provided by long-time food sponsor, Brick Marketing.
Some of the topics that were raised during the event included:
- Migrating content from one content management system to another.
One SEO Meetup attendee spoke about migrating content from one CMS to another. The reasons why some website owners decide to move their blogs to a different management system include access to better analytics and tracking, hosting the content directly on their server, or that the old CMS had architecture problems that were affecting the site’s overall SEO. Read more
Choosing an SEO provider is a big decision. You want to make sure you’re working with someone that cares about your business and your long term success as much as you do. At the end of the day who you decide to hire as your SEO provider will have a dramatic impact on your long term SEO success because it is their expertise and advice that you will be building your SEO campaign around—you want to make sure you work with the right one!
Here are four questions you should ask yourself when looking for a new SEO provider: Read more