Search Engine Trust Isn’t Enough for B2B Websites

As a Boston SEO consultant, I talk to a lot of clients about how important search engine trust is. The older and more established your website is (along with a variety of other factors), the more likely your site is to rank well in the SERP. In my opinion, the search engines want B2B website owners to succeed with their SEO because it cleans up the search results for them. Think about it—the better written and optimized your site, the more likely it is to have relevant information for a searcher. Your white hat B2B SEO campaign gives Google and Bing a better final product! Read more

Guinness World Record Attempt for the Longest Phone Call!

Remember when @RyanAbood the CEO of GourmetGiftBaskets.com presented in August 2009?

He shared his personal story about getting de-indexed from google for buying SEO links during his peak Q4 holiday season. Then he shared how we went on a viral linkbait journey to create the worlds largest cup cake. See Designated Editor’s or Social Boot Strap event recap blog posts for a refresher. Ryan continues to keep breaking world records with the largest cup of coffee at Blog World

World’s Longest Phone Call!

Well I’m on a mission to take home a Guineas book of world record attempt for the longest phone call conversation sponsored in part by Pingo’s International calling cards. Read more

Are You Blogging for Your Livelihood?

Blogging is arguably the great equalizer of the Internet. Anyone with a keyboard and Internet connection can sign up for a free blog and become a publisher—something that used to be a “members only” community. There are some really great things about anyone and everyone being able to start a blog, and there are some really bad things about giving everyone the chance to publish their opinions/ideas and call them facts. In my opinion, I have never come across a business in any industry that couldn’t benefit in some way from launching and writing a business blog. Read more

5 Tips for Discovering New Keywords

Keyword research is undoubtedly one of the most important aspects of developing a Boston SEO campaign. What keywords you select will ultimately determine what kind of searches your website will rank for and what kind of traffic will find its way to your site. Choosing the wrong keywords means your site will be lost in the depths of the SERP or will target the wrong audience. Choosing the right keywords means the right audience will find your site when they need it, increasing your chance of conversion. Here are 5 tips for discovering new, potential keywords that your SEO can benefit from. Read more

Have Nothing to Write About? Yes, You Do!

One of the biggest complaints I hear as a Boston SEO consultant is that my clients don’t have anything to write about for their blog or for guest articles. They think their industry is too boring (which makes me wonder why they are in that industry in the first place!) and they have nothing new to say. To those SEO clients and website owners I say, “You’re just over thinking it!” Coming up with new topics for your content marketing campaign is only as complicated as you make it out to be. Read more

Why Should You Strive For Reoccurring Guest Posts?

Any Boston SEO consultant or SEO firm could tell you that content marketing is one of the key lynchpins in your ongoing SEO campaign. SEO thrives on new, relevant and user-friendly content. “Content” can be defined as anything that is public and shareable, which includes blog posts, articles, webpage content, videos, infographics and so forth. One great way to get your content published, while simultaneously building your brand and online presence, is through guest blog posts on popular industry sites. Read more

Business 101- There is Nothing Unique about Generalists

I’ve noticed a growing trend in the marketing industry that I’m not sure I agree with—the idea of the one-stop-marketing-shop. I can understand the appeal of a one-stop-shop to potential clients; they don’t have to manage multiple accounts or contracts with different agencies, they can work with the same person for everything and it should streamline the process. For a large marketing company that can afford to bring in a creative team, PR professionals, an SEO expert and so forth, expanding their services seems like a reasonable idea.

But the rest of us, the smaller marketing agencies, offering too many services might actually dilute our value. Read more

Things to Consider When Developing a Social Media Marketing Strategy

Just about every marketing expert can lay a viable claim as to why they should be the ones behind a client’s social media marketing campaign. The copywriter wants to be the social media “voice” because they are the ones responsible for the content and want to keep the style similar. The PR manager says they should manage the social media accounts because they are used to dealing with the public, and social media is nothing if not public. As Boston SEO professionals, we are no exception. We know that social media and SEO are getting more and more entwined every day, and we want to make sure our clients are properly leveraging their online activities. Read more

Is Offering a Free B2B Webinar Worth It?

This question goes out to every marketer (regardless of expertise, but especially for SEO), who has ever presented a webinar. After everything you do to create a successful B2B webinar; creating strong content with valuable tips, spending time and money promoting it and actually taking the time to give the webinar itself, was it worth it?

Producing content is important. A solid content marketing strategy has a lot of benefits; it develops quality inbound links, helps build your online brand presence, establishes your company (or yourself) as an expert, helps you teach your current and potential customers and more. In today’s online world, content is king. Plenty of studies can attest to a relationship between the amount of content a company produces and their overall success. But does there come a point where we are producing too much content? Read more

Spring Cleaning for Your Landing Page

Spring is upon us, which means it’s time for spring cleaning. This year, don’t limit your overhaul to just your basement or front yard. Take a serious look at your website’s landing page and tidy that up as well. A website’s landing page (aka homepage) is arguably the most important page on any website. It is the page that most of your one-way inbound links are going to point to, so it gets the most traffic. Your landing page acts as the gateway to the rest of your site, which means that if your landing page doesn’t attract and retain visitors, none of your others pages will get the traffic. Read more

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