November Boston SEO Meetup Event Recap

On Monday, November 14^th, the Boston SEO Meetup event was held at the Arlington Library. Due to a last minute cancellation by the evening’s scheduled speaker, the event switched into SEO roundtable mode, with SEO veterans answering the questions of several new attendees, swapping SEO success stories and discussing the state of SEO in general. Read more

5 Tips for Discovering New Keywords

Keyword research is undoubtedly one of the most important aspects of developing a Boston SEO campaign. What keywords you select will ultimately determine what kind of searches your website will rank for and what kind of traffic will find its way to your site. Choosing the wrong keywords means your site will be lost in the depths of the SERP or will target the wrong audience. Choosing the right keywords means the right audience will find your site when they need it, increasing your chance of conversion. Here are 5 tips for discovering new, potential keywords that your SEO can benefit from. Read more

October Boston SEO Meetup Event Recap

The October Boston SEO Meetup event (held on Monday October 24, 2011) featured guest speaker Andreas Goeldi, CTO at Pixability. Andreas’ presentation, “The Art (and Science) of Video SEO”, provided attendees with key insights regarding integration of video marketing efforts and SEO efforts.
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Have Nothing to Write About? Yes, You Do!

One of the biggest complaints I hear as a Boston SEO consultant is that my clients don’t have anything to write about for their blog or for guest articles. They think their industry is too boring (which makes me wonder why they are in that industry in the first place!) and they have nothing new to say. To those SEO clients and website owners I say, “You’re just over thinking it!” Coming up with new topics for your content marketing campaign is only as complicated as you make it out to be. Read more

Why Should You Strive For Reoccurring Guest Posts?

Any Boston SEO consultant or SEO firm could tell you that content marketing is one of the key lynchpins in your ongoing SEO campaign. SEO thrives on new, relevant and user-friendly content. “Content” can be defined as anything that is public and shareable, which includes blog posts, articles, webpage content, videos, infographics and so forth. One great way to get your content published, while simultaneously building your brand and online presence, is through guest blog posts on popular industry sites. Read more

Business 101- There is Nothing Unique about Generalists

I’ve noticed a growing trend in the marketing industry that I’m not sure I agree with—the idea of the one-stop-marketing-shop. I can understand the appeal of a one-stop-shop to potential clients; they don’t have to manage multiple accounts or contracts with different agencies, they can work with the same person for everything and it should streamline the process. For a large marketing company that can afford to bring in a creative team, PR professionals, an SEO expert and so forth, expanding their services seems like a reasonable idea.

But the rest of us, the smaller marketing agencies, offering too many services might actually dilute our value. Read more

August Boston SEO Roundtable Event Recap

Since the August Boston SEO Meetup event (held August 2^nd, 2011) lacked a guest speaker, the night’s event turned into an open, roundtable discussion on SEO. Attendees took the time to introduce themselves and offered some of their best advice, recent success stories and recent insights into the world of SEO and online marketing. Read more

Things to Consider When Developing a Social Media Marketing Strategy

Just about every marketing expert can lay a viable claim as to why they should be the ones behind a client’s social media marketing campaign. The copywriter wants to be the social media “voice” because they are the ones responsible for the content and want to keep the style similar. The PR manager says they should manage the social media accounts because they are used to dealing with the public, and social media is nothing if not public. As Boston SEO professionals, we are no exception. We know that social media and SEO are getting more and more entwined every day, and we want to make sure our clients are properly leveraging their online activities. Read more

July Boston SEO Meetup Event Recap

The July Boston SEO Meetup event (held on Tuesday July 12, 2011) featured guest speaker Jesse Friedman, Director of Web Development at Neal Advertising.  Jesse has been developing websites for ten years and in addition to the work that he does at Neal Advertising, he is also an adjunct professor of web development at Johnson and Wales University and has spoken about web development at conferences and contributed content to web design publications. Read more

Is Offering a Free B2B Webinar Worth It?

This question goes out to every marketer (regardless of expertise, but especially for SEO), who has ever presented a webinar. After everything you do to create a successful B2B webinar; creating strong content with valuable tips, spending time and money promoting it and actually taking the time to give the webinar itself, was it worth it?

Producing content is important. A solid content marketing strategy has a lot of benefits; it develops quality inbound links, helps build your online brand presence, establishes your company (or yourself) as an expert, helps you teach your current and potential customers and more. In today’s online world, content is king. Plenty of studies can attest to a relationship between the amount of content a company produces and their overall success. But does there come a point where we are producing too much content? Read more

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