January Boston SEO Meetup Event Recap

The first Boston SEO Meetup of 2012 was held January 30th. The event featured a case study about how to attract attention to your brand and build awareness and links. It also featured guest speaker Vitaly Bulgakov, senior software engineer, Ph.D. Bulgakov has created a keyword recommendation tool.
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Search Engine Trust Isn’t Enough for B2B Websites

As a Boston SEO consultant, I talk to a lot of clients about how important search engine trust is. The older and more established your website is (along with a variety of other factors), the more likely your site is to rank well in the SERP. In my opinion, the search engines want B2B website owners to succeed with their SEO because it cleans up the search results for them. Think about it—the better written and optimized your site, the more likely it is to have relevant information for a searcher. Your white hat B2B SEO campaign gives Google and Bing a better final product! Read more

Are You Blogging for Your Livelihood?

Blogging is arguably the great equalizer of the Internet. Anyone with a keyboard and Internet connection can sign up for a free blog and become a publisher—something that used to be a “members only” community. There are some really great things about anyone and everyone being able to start a blog, and there are some really bad things about giving everyone the chance to publish their opinions/ideas and call them facts. In my opinion, I have never come across a business in any industry that couldn’t benefit in some way from launching and writing a business blog. Read more

November Boston SEO Meetup Event Recap

On Monday, November 14^th, the Boston SEO Meetup event was held at the Arlington Library. Due to a last minute cancellation by the evening’s scheduled speaker, the event switched into SEO roundtable mode, with SEO veterans answering the questions of several new attendees, swapping SEO success stories and discussing the state of SEO in general. Read more

5 Tips for Discovering New Keywords

Keyword research is undoubtedly one of the most important aspects of developing a Boston SEO campaign. What keywords you select will ultimately determine what kind of searches your website will rank for and what kind of traffic will find its way to your site. Choosing the wrong keywords means your site will be lost in the depths of the SERP or will target the wrong audience. Choosing the right keywords means the right audience will find your site when they need it, increasing your chance of conversion. Here are 5 tips for discovering new, potential keywords that your SEO can benefit from. Read more

October Boston SEO Meetup Event Recap

The October Boston SEO Meetup event (held on Monday October 24, 2011) featured guest speaker Andreas Goeldi, CTO at Pixability. Andreas’ presentation, “The Art (and Science) of Video SEO”, provided attendees with key insights regarding integration of video marketing efforts and SEO efforts.
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Have Nothing to Write About? Yes, You Do!

One of the biggest complaints I hear as a Boston SEO consultant is that my clients don’t have anything to write about for their blog or for guest articles. They think their industry is too boring (which makes me wonder why they are in that industry in the first place!) and they have nothing new to say. To those SEO clients and website owners I say, “You’re just over thinking it!” Coming up with new topics for your content marketing campaign is only as complicated as you make it out to be. Read more

Why Should You Strive For Reoccurring Guest Posts?

Any Boston SEO consultant or SEO firm could tell you that content marketing is one of the key lynchpins in your ongoing SEO campaign. SEO thrives on new, relevant and user-friendly content. “Content” can be defined as anything that is public and shareable, which includes blog posts, articles, webpage content, videos, infographics and so forth. One great way to get your content published, while simultaneously building your brand and online presence, is through guest blog posts on popular industry sites. Read more

Business 101- There is Nothing Unique about Generalists

I’ve noticed a growing trend in the marketing industry that I’m not sure I agree with—the idea of the one-stop-marketing-shop. I can understand the appeal of a one-stop-shop to potential clients; they don’t have to manage multiple accounts or contracts with different agencies, they can work with the same person for everything and it should streamline the process. For a large marketing company that can afford to bring in a creative team, PR professionals, an SEO expert and so forth, expanding their services seems like a reasonable idea.

But the rest of us, the smaller marketing agencies, offering too many services might actually dilute our value. Read more

August Boston SEO Roundtable Event Recap

Since the August Boston SEO Meetup event (held August 2^nd, 2011) lacked a guest speaker, the night’s event turned into an open, roundtable discussion on SEO. Attendees took the time to introduce themselves and offered some of their best advice, recent success stories and recent insights into the world of SEO and online marketing. Read more

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