Our online marketing company is growing, and we need a Software Development Manager to join our team.  This is an outstanding role for an individual who is currently a lead programmer and is eager to make the jump into technical management.

Keyword Connects generates B2C sales leads through search marketing campaigns.  Our campaigns drive consumers to our Web landing pages, who respond by calling our call center or by submitting Web forms.  Learn more about us at www.KeywordConnects.com.

This role is the senior technical position in our company.  It is an outstanding opportunity for a sharp technical professional to oversee and evolve our technology platform.

Current Technical Environment:

• Remote-hosted IIS server
• Microsoft SQL Server
• Cold Fusion

We wish to migrate from ColdFusion to ASP.NET and C#, and this individual will lead these efforts.

Requisite Skills & Experience:

• Bachelor’s Degree
• 5 – 7 years of experience in increasingly demanding technical roles
• ColdFusion, ASP.NET, C#, JQuery, SQL Server and JavaScript

The right individual is responsive, communicative, has a strong ‘service orientation’ and understands both the business and technical implications of his/her work.  This person is eager to interact directly with other members of our team, our clients and our partners.

We work hard and do great work, but try not to take ourselves too seriously.

This is a full time position based in our offices in Waltham, MA.  Please respond with your resume, your compensation expectations, and some URLs that demonstrate your technical skills. Please no phone calls, agencies, search firms or development companies.

Software Development Manager is a post from: Boston SEO

We will be doing live site reviews at tonight’s SEO Meetup.

Put your site to be reviewed in the comments at http://www.meetup.com/BostonSEO/events/19517211/ and we’ll get to as many as we can.

See you there!

Live Site Review Panel: Tonight! is a post from: Boston SEO

Marketing Associate/Consultant @ Yodle, Boston is a post from: Boston SEO

Our online marketing company is growing, and we need a Web Designer/ Developer for our team.

Job description here.

Keyword Connects generates B2C sales leads through pay-per-click marketing programs. Our campaigns drive consumers to our landing pages, who respond by calling or submitting Web forms. Learn more about us at www.KeywordConnects.com.

Web Designer/Developer is a post from: Boston SEO

Legal marketing firm seeks associate to help manage, plan, and execute internet marketing efforts.

Job Description:

• Help plan and execute website management, new site design and development, content marketing campaigns, search engine optimization, link building campaigns, and pay per click campaigns.
• Various administrative tasks, including running reports for clients.
• Some client contact.
• Researching new content ideas.
• Working with outsourced resources to get things done.
• Writing & editing some content.

Skills:

• Extremely organized and task oriented.
• Strong writing skills.
• Experience with WordPress, HTML/CSS, and general web skills.
• Photoshop / design skills a plus.
• Interest in criminal justice a big plus.

Boston/metrowest area.

This is a telecommuting job, but will require weekly meetings in person.

Send salary requirements in cover letter.

No Phone Calls! Email only,  jobs@getlawyerleads.com

Internet Marketing Associate is a post from: Boston SEO

This is it, our big 5 year anniversary SEO meetup event is almost here!

From our humble beginnings around a tiny table at the Panera bread, we’ve evolved into a fantastic networking organization. It’s a great group because you make it great – we have so many smart folks always willing to share ideas and help each other out.

And we’ve got an amazing speaker lined up: Brian Carter is a highly sought-after presenter who has spoken at countless major SEO and marketing events.

He’ll be speaking about: “Viral Spammy Unicorns”: How Companies Get Real Results with SEO and Social Media.

Brian is CEO of FanReach, a company that conducts online Facebook Marketing and Advertising Training.

He is also a internet marketing consultant, speaker, and trainer with 11 years experience in search optimization, online advertising, and social media. One of his websites achieved more than 500 top ten Google rankings and earned as much as $21,000 per month in ad revenues in 2005. He has doubled and tripled the online revenue of dozens of companies. Brian and his trainees have replicated this success in a variety of verticals including travel, hospitality, medical, legal, entertainment, and retail.

Snacks will be sponsored by Gutterhelmet.com. (Thanks, Todd!)

If you haven’t RSVPed yet, do so now!

Also, keep in mind we’ve got ANOTHER fantastic guest speaker coming in from out of town, for our next event on Monday 3/7. (It was originally mis-listed as 3/15). So pencil that one in, too, it’s coming up soon.

See you there!

Dave, Brian & Peter.

Big 5th Anniversary Meetup is On! Tues 2/15. is a post from: Boston SEO

Happy New Year! We’re back for our first event of the year, next Monday, at the Arlington Library.

This month we’ve got a presentation from another one of our esteemed in-house experts, Jeff Selig (SEOSEM), director of media and analytics at Overdrive Interactive.

Jeff will be speaking on “Blended Search: SEO for Social, Video, Images, PDFs and News”.

Please RSVP and join us!

Thanks again to Chris Brooks of FixItYourself.com for last month’s talk about a range of interesting domain issues.

And we’ll also be back hopefully in February for our official 5th anniversary event!! (Anniversary gifts to Dave, Brian, and Peter are appreciated, but not required.)

Hope to see you on Monday!

Next Meetup, Monday 1/10 is a post from: Boston SEO

Hope you can all join us for our next event, Monday, Dec 13 in Arlington.

Our featured speaker is member Chris Brooks of FixItYourself.com. He will be speaking domaining, and important advice and tricks you should know about how your domain name affects search engine rankings, how to chose a domain, and domaining as a business.

Hope you see you there!

Meetup Monday 12/13 is a post from: Boston SEO

We’re back at out regular home base in Arlington for an event on Monday 11/1/10. Hope you can join us!Our event is going to be a roundtable discussion with questions from the group directed to our panel of in-house regulars and experts. There’s always lots to talk about, and we are happy to offer help to anyone looking to improve their website traffic and small business.

Our pre-event networking at 6:30 will feature food generously provided by Nourish Lexington, a local restaurant focused on responsibly and locally sourced food.

Milestones

We just passed 1000 members online at meetup.com! And in February, our group will be celebrating its five year anniversary! Thanks to everyone who has made this group such a fantastic and valuable resource.

Don’t forget to check us out at bostonseo.org and also on Facebook.

See you Monday!

dave

Meetup 11/1/10 is a post from: Boston SEO

What is your website content for? Who is the audience?  What you do want them to get from it?  These question aren’t asked often enough when building website content to attract search engine traffic.

Some content is for customers, some may be just for links, and some can work for both. But all content should have a purpose, and your website will never meet your goals if you don’t know your audience, and what any specific piece of content is there to achieve.

Money Content

This is the primary content for your site that is designed to draw your customers in, sell product, or get you paying clients. This is all about what you do, the products you sell, the services you provide, and what you can do for your customers.

Your goal here is to understand exactly customers are looking for, and provide the answer to the problem they are trying to solve.

Most people in business get this, although there are still a shocking number of websites that are boring resumes about your credentials.  Your website content should never be primarily about you, it should be about your customers, and their needs.

Authority Content

Authority content (often your blog) is where you establish your expertise, and show yourself to be a thought leader in your market. The content may be very different from your primary customer content, although there is often a good deal of overlap.

The subject matter may be more geared to people in your industry, rather than customers. If you engage your peers, you can build relationships, and earn referrals down the road.

For your customers and potential customers, authority content helps establish your credibility and knowledge, and gives them a reason to entrust their business to you.

Authority content can be great for building links from other blogs, and establishing your presence in the social media space, where you can get additional customer contacts, and build more credibility for your business.

Good authority content can also act as “Inbound PR”. If a reporter is working on a story, or looking for a quote, and your site exudes authority, you might get a call and a write up in the press, which can lead to a nice link from an online news site.

Accidental Linkbait

Accidental linkbait is when some event happens that brings an unusual spike in interest in your content. Right now, some mine safety or mine collapse survival page is getting another traffic spike, as the Chilean miner are rescued. Over the summer, I’m sure there was lots of unusual search traffic related to on offshore oil rigs and oil spill damage to fish.

These traffic spikes are not your customers – they are curiosity seekers. So, they are total junk for conversions, and actually making you money. But this burst of traffic can net you some valuable links that you never would have received otherwise.

But it only works out for you if you’ve already got something in place that is interesting, and worth linking to.

In my niche, I pull some of this traffic and links via “celebrity crimes”.

Last year, one of my sites got a monstrous amount of traffic for Massachusetts disorderly conduct laws when Henry Louis Gates, a Harvard professor was arrested for disorderly conduct for arguing with a police officer on his front porch in Cambridge, MA. It was the high profile arrest of the year, and ended in the “beer summit” with President Obama.

Smaller events like this happen all the time, whether it’s Paris Hilton getting busted for drug possession in Las Vegas, or when Justin Beiber throws a water balloon at a cop and gets charged with assault on a law enforcement officer in MD.

How can you be ready for accidental linkbait when the moment arises? Most of the time, your content has to be already there, indexed, and findable. One the event has happened, it can be a challenge to chase the zeitgeist as people try to pile on.

Mostly, it’s the same answer to every other content question: Write great content! Provide unique information, and have something to say. If people are curious about something, and you’ve got the goods, then they’ll link to it.

But, more specifically, maybe there is a weird angle or obscure fact that you can share on your site that might have a curiosity interest. Don’t be afraid to share something genuinely interesting, particularly if you have a unique insight, even if it is only slightly related to your core business.

This can also act as authority content that you wouldn’t really expect customers to directly care about, but it might pay off in other ways such as this.

Deliberate Linkbait, (or Classic Linkbait)

True Linkbait is when you create an article or page that only exists to draw links, or attract attention to your brand.

Ryan Abood of gourmetgiftbaskets.com (and a former Cambridge SEO Meetup speaker) is a master of large scale linkbait. Right now, he is using the Blog World Expo conference as a platform to promote his attempt to break the world record for largest cup of coffee.

It is a brilliant place to do it, since he’s putting his real live linkbait right in the faces of some of the highest profile bloggers in the world. He even enlisted a smart and widely respected social media blogger, Lisa Barone, to add the final cup and break the record, leveraging her influence to get him even more publicity.

What does any of that have to do with selling gift baskets online? I don’t know, but I just linked to it. Genius.

The one common theme here?

None of these strategies work if your content sucks. It is has to be good, and it has to be right for your audience, whichever audience you are targeting.

—

Dave Matson is the Founder/Organizer of the Boston/Cambridge SEO Meetup Group, and runs a criminal defense legal marketing business. Twitter: davematson.

Content Marketing for SEO – Goals for Web Content is a post from: Boston SEO