Boston Search Engine Marketing Job Description

The pay per click specialist will be responsible for all of our pay per click (PPC) accounts and ultimately manage this department as it grows. He or she will work with our clients mostly via email and phone calls with occasional in house/offsite meetings. We have an SEO department, so traditional SEO skills are a plus but not required as this is a full time PPC job. You will be responsible for developing keyword sets, ad groups, ad copy, and goal tracking in Google Analytics. We have excellent analytics skills in house, so your analytics skills can be limited. Our analytics experts do a monthly report for all clients, so as long as you set up a goal/s to track, your info will be in our monthly PowerPoint presentation.

This position is in the office full time so please no freelance, outsource or work from home requests.

PRINCIPAL DUTIES:
- Create and manage ad groups and keyword lists
- Track Leads and campaign process and send reports to clients
- Answer client questions and implement ongoing changes to increase ROI
- Track changes in how PPC tools work and be our thought leader in this area
- Construct and prepare weekly performance reports for internal purposes
- Write one blog post a month, if interested, on our blog

QUALIFICATIONS:
- Strong written and verbal communication skills
- Google Adwords expertise (Adwords certified if possible but not required)
- Proficient in Excel (MS Office)
- Multitasking and exceptional project management skills
- Knowledge of display advertising / content network helpful but not required
- General HTML knowledge a plus
- Having worked at a digital agency or on large volumes of PPC accounts is a plus
- Working with lawyers is a plus

Interested candidates who meet the minimum qualifications for this position may apply by replying to this message and attaching a resume or listing qualifications. No phone calls please.
Desired Skills & Experience

This is ideally a senior position. We are an agency with lots of accounts in competative spaces.

Company Description

McDougall Interactive has been managing internet marketing campaigns since 1995, has won web marketing awards and has been featured in the Boston Herald and on Internet Retailer. We are currently in Danvers in a great space next to a golf course, tennis courts that we can use and a pond. We have a creative and thought leader approach to Internet marketing with a seminar series and book coming out this year. Come join our exciting team and company.

Boston Search Engine Marketing Specialist Job Wanted is a post from: Boston SEO

Remember when @RyanAbood the CEO of GourmetGiftBaskets.com presented in August 2009?

He shared his personal story about getting de-indexed from google for buying SEO links during his peak Q4 holiday season. Then he shared how we went on a viral linkbait journey to create the worlds largest cup cake. See Designated Editor’s or Social Boot Strap event recap blog posts for a refresher. Ryan continues to keep breaking world records with the largest cup of coffee at Blog World

World’s Longest Phone Call!

Well I’m on a mission to take home a Guineas book of world record attempt for the longest phone call conversation sponsored in part by Pingo’s International calling cards. I’ll be working with Harvard students as the official time keeper during this week’s two day call.

Harvard student group, @HGeneralist, will be staging the longest phone conversation between two people as both a performance art installation and a world record attempt scrutinized by Guinness World Records.

I could use your help in making this a success for a future case study.  Please be kind with links & tweets to promote this attempt!

Please Spread The Word!

In an effort of making this a viral marketing success story, I could use your help to start the word of mouth engine!

1. Watch it Live

Follow the live event on YouStream

2. Attend

Thursday at 12:00am until Friday, January 20, 2012 at 10:00pm at Harvard’s Adams Pool Theater for www.AWorldRecordAttempt.com

I’ll be the official time keeper from 4pm to 12pm on Thursday then 5am to 10am on Friday. To assist in assuring the rules.

Pinch us to make sure we’re alive, pour ice down our shirts. Be creative. You’re not coming to watch. You’re coming to play over the course of at least 43 hours, 8 minutes, 55 seconds.

3.   Tweet It  / Facebook Update

World’s Largest Phone Call Attempt!  www.bostonseo.org/news/584 Sponsored by @TelephoneCard with official time keeper @BrianHawkins

4.  Links PLEASE

Please simple share this blog post!!! www.bostonseo.org/news/584

About The Author:

Brian Hawkins is the assistant organizer for the Boston SEO Meetup. He’s a dot com survivor that went on to work at two leading SEO agencies before becoming a father of two. He’s bin organizing these Boston SEO networking group since 2006. He’s currently the Internet marketing manager for Pingo.com. A global virtual prepaid calling card service. Follow him at @BrianHawkins or friend at

www.Facebook.com/OnlineMarketingPro

Guinness World Record Attempt for the Longest Phone Call! is a post from: Boston SEO

Boston Marketing Manager Job

Now hiring at @ZoomInfo a BostonSEO.org sponsor of career open houses. Next one is on Jan 17th. RSVP now to show your skills to win Mac book Air, iPad or Kindle Fire!

At ZoomInfo we encourage creativity, value innovation, demand teamwork, expect accountability and cherish results. If you are a take charge, take initiative, get stuff done individual we want to talk to you! We have high aspirations for the company and are looking for the right people to help fulfill the dream. We strive to continually improve every aspect of the company and use cutting edge technologies and processes to delight our customers and rapidly increase revenues. West coast culture close to home.

ZoomInfo employees receive a generous benefits package, and enjoy working with and learning from the best and the brightest in our dynamic industry. We recognize and reward outstanding performance, and encourage growth. So whether you’re right out of school or at the height of your career, come join our winning team!

Description

ZoomInfo owns several powerful marketing assets waiting to be leveraged and utilized. Our ZoomInfo.com site enjoys traffic of several million unique visitors each month and growing. We have detailed information on 5 million companies and 50 million people with their email addresses. These assets are waiting for you! If you know how to use them effectively to grow revenues, increase user registration and expand our community of data contributors we want to talk to you.

As a key marketing player you will work very closely with our Sales and Engineering teams, and you will be able to demonstrate results within a short period of time. Since we have so many opportunities you will be able to focus on those that best match your skills and are close to your heart. In our company – interesting work plus demonstrated results equals happiness.

We believe that Marketing is at the heart of what we do. By joining us you will be able to directly impact our future and pinpoint your specific contribution to the success of the company.

Desired Requirements

* Results oriented with a take charge, self-starter attitude is a must!
* Strong analytical skills, heavy user of Excel and other report generation tools
* Very strong technical skills and aptitude, up to the ability to design landing pages and do simple web development
* Experience in using email marketing tools (Eloqua preferred), and integration with SalesForce
* Excellent writing skills a big plus
* Graphic Design skills a huge plus
* Proven creative capabilities
* Bachelors Degree in Marketing, Business or Engineering
* At least 2 years proven experience in launching successful marketing programs with demonstrated and documented success
* Ability to manage multiple deadline-driven tasks simultaneously
* Collaborative, team-oriented work style

http://zoominfo.hrmdirect.com/employment/view.php?req=77647&

Boston Marketing Manager Job – Zoom Info is a post from: Boston SEO

Director of Marketing – ZoomInfo

A BostonSEO.org sponsor!

Director of Marketing

At ZoomInfo we encourage creativity, value innovation, demand teamwork, expect accountability and cherish results. If you are a take charge, take initiative, get stuff done individual we want to talk to you! We have high aspirations for the company and are looking for the right people to help fulfill the dream. We strive to continually improve every aspect of the company and use cutting edge technologies and processes to delight our customers and rapidly increase revenues.

ZoomInfo employees receive a generous benefits package, and enjoy working with and learning from the best and the brightest in our dynamic industry. We recognize and reward outstanding performance, and encourage growth. So whether you’re right out of school or at the height of your career, come join our winning team!

Overview

ZoomInfo owns several powerful marketing assets waiting to be leveraged and utilized. Our ZoomInfo.com site enjoys traffic of several million unique visitors each month and growing. We have detailed information on 5 million companies and 50 million people with their email addresses. These assets are waiting for you! If you know how to use them effectively to grow revenues, increase user registration and expand our community of data contributors we want to talk to you.

We believe that Marketing is at the heart of what we do. The Director of Marketing will report directly to the CEO and will own all marketing activities; including the web site with its growing traffic, conversion of the traffic to leads, data contributions and online sales. The director will also be responsible for lead generation, branding, marketing communication and daily email communication with millions of users.

Requirements

* 5+ years of marketing experience where you handled many facets of marketing and had exposure to a broad gamut of activities
* Experience managing, guiding and mentoring a team of at least 3-4 marketing professionals doing all facets of marketing
* Past responsibility for the entire marketing strategy and execution for your company or for a meaningful product line, with a proven track record of growing revenues
* Experience in high tech is a big plus
* Highly analytical
* Creative but grounded in measuring results
* Experience with:
* Email marketing
* Lead generation
* Web site design
* Traffic generation
* Customer acquisition and retention
* Experience with both B2B and B2C
* A hands on and roll up your sleeve attitude!

Apply Now

Director of Marketing – ZoomInfo is a post from: Boston SEO

Next 3 Boston SEO Meet Ups Scheduled for 2012!

RSVP Now for, Monday Jan 30th, Monday Feb 27th OR Monday March 19th

All hosted at the Arlington Public Library in the community room down stairs

+ Sponsored Event on Jan. 17th

ZoomInfo.com Marketing Open House to Win MacBook Air, iPad 2 or Kindle Fire !!

BostonSEO.org SPONSORED EVENT:

ZoomInfo Invites You to a Marketing Open House & Contest!

Would you like the opportunity to showcase your work to a great group of people, try to win a MacBook Air, an iPad 2 or a Kindle Fire? Maybe even find your next dream marketing job?

ZoomInfo is searching for a few A players to join it’s marketing team. If you have at least five years of marketing experience, are very tech savvy, possess an entrepreneurial spirit, are extremely focused on results.

ZoomInfo IS HIRING!

1. Director of Marketing

2. Marketing Manager

About ZoomInfo

A leading B2B directory and business information provider that offers real-time, in-depth profiles of millions of businesses and employees and the market’s most powerful tools for searching and targeting.

Blog: http://www.zoominfo.com/business/blog/

www.Facebook.com/ZoomInformation

www.Twitter.com/ZoomInfo

More Details & RSVP at http://go.zoominfo.com/marketing-open-house

Please support are sponsors

Because they help us cover expenses to bring in some amazing speakers for 2012.

1. Share the event link

To all your Boston marketing peeps http://go.zoominfo.com/marketing-open-house

2. Tweet it

@ZoomInfo is hosting a Marketing Open House & Contest on 1/17! Join Us and possibly find your next dream marketing lnkd.in/FSxK9b

Next 3 Meetups Booked & Marketing Open House to Win MacBook Air, iPad 2 or Kindle Fire !! is a post from: Boston SEO

We have two great events planned for tomorrow & in November.

But we also hope you can attend this upcoming ZoomInfo sponsored event that made a recent donation to help us organizer these future Boston SEO marketing networking events. So now is the time to cash in on a few of your best Internet marketing campaign case studies to win an iPad for 3rd place, $1k for 2nd place to $2k for first place. Plus land a potential new marketing career at ZoomInfo.

Why Work For ZoomInfo?

At ZoomInfo our employees are our most valuable asset and we treat them as such. We provide extensive opportunities for professional growth in a fun, fast-paced and high-energy environment. ZoomInfo’s culture encourages individual responsibility and team success. If you are results-driven, bright, passionate, energetic and want to join a team of outstanding professionals in building, marketing and selling the next breakthrough in B2B information services

ZoomInfo in Waltham Invites You to a Marketing Open House & Contest on November 2nd from 5-7pm!

Would you like to showcase your work to win $2K and possibly find your next dream marketing job? If so, we want to meet you! If you have at least 2 years of experience, are VERY tech savvy and want to take the next step in your career please Join Us. Check out the link for more info or call 781.693.7577. http://www.zoominfo.com/business/about/careers.html

Win a iPad, $1k or 2k @ ZoomInfo Marketing Open House is a post from: Boston SEO

WOW, Thanks HelpAReporter.com!!

We had 26 responses, since our request went live at the top of the HARO newsletter.  Even some big industry names to experts willing to travel a great distance to educate our members.  So don’t miss our 5 year anniversary with a packed agenda!

Original Request:

BostonSEO.org has hosted over 60+ internet marketing networking
events over the last 5 years at www.meetup.com/BostonSEO. We’ve
had 3 speakers listed in the top 100 marketers of 2009. See
example list at www.bostonseo.org/speakers. We are looking for
SEO pros, internet marketers to online web publishers to share
some related advice to the group.

PR firms, please be sure your client can confirm the following:

-Bio

-suggested topic

- Confirmation of which event you could present at:

Feb 15th, March 7th or April 11th -

Brian Hawkins

Assistant Organizer

www.BostonSEO.org

26 SEO Speaker Proposals To Review is a post from: Boston SEO

RSVP NOW for the next events On Oct 5th, Oct 11th & Nov 1st

1. October 5th
Boston Social Media Conference has a few seats left to attend!

Enter coupon “BrianHawkins” for a special discount and help us pay for our future events.

2. October 11th
Boston SEO Internet Marketing Networking Group
Meeting in Cambridge

3. November 1st
Boston SEO Meetup
At the Arlington Library

We still need your help!

Guest Speaker’s Wanted:

We’ve been working hard to find industry experts and to develop a formal agenda to keep it interesting for all those that attend at this new big meeting room.

Food Event Sponsors:

SEO Pro’s, will work for food! Contact us about sponsoring the event with goodies and drinks in exchange for publicity.

Next Events On Oct. 5th, Oct. 11th & Nov. 1st is a post from: Boston SEO

I asked this on HARO: HelpAReportor.com & got back 5 guest SEO speaker leads today to plan for our possible Oct 4rth & Nov 1st meet ups with these SEO tips:

Name: Brian Hawkins (BostonSEO.org Boston SEO Meetup)
Category: High Tech

Media Outlet: BostonSEO.org Boston SEO Meetup

Deadline: 07:00 PM EST – 15 July
Query:

We are looking for speakers & advice from accomplished online
publishers, affiliate marketers and SEO professionals. We have
over 850 members with 75 internet marketers that attend our
monthly Boston event to share SEO knowledge, network and
learn monetization options. We are interested to hear about
your tools and SEO techniques that you use, and anything you
would like to share with the group members as a Fall speaker or
email us your best original SEO tip for a round up guest post on
BostonSEO.org thanks www.Twitter.com/BrianHawkins

1. Google Places

My tip would be to not forget about optimizing for Google Places. These are the business listings that come up next to the map when one searches on things such as [boston lobster restaurant]. These listings require a local address, so they are not as overrun by lead aggregators as the traditional listings are. They also generally come up above the traditional listings, so they really draw the eye.

A couple of years ago, I had a client in the travel industry that saw a 20% drop in traffic Google, and a nearly 25% drop in sales from Google. Meanwhile, all their ranking tools were saying everything was fine. What we determined is that for most of their keywords, Google was now returning the map, and a third place listing was actually below the fold.

This was causing a significant drop in traffic. More worrisome was that it was causing an even greater drop in sales, so it was the best traffic that was going away.

There are similarities between optimizing for traditional SEO and for local SEO. With both, you are attempting to improve the prominence for certain keywords, but with local SEO, you are also working to increase the prominence of the listing’s location.

The potential traffic increase is large already, and Google’s continued focus on local suggests it will only grow. Any company that needs to bring in website traffic, phone calls, or physical visits from people in a particular location should certainly be considering local SEO.

Brian
–
Brian Combs, Founder and CEO
ionadas local LLC
Twitter: @BrianPCombs

2. Link Exchanges Still Provide Value

* A negative connotation exists around link exchanges since it was the first way to really abuse Google’s link based algorithm.
* There are misconceptions about link exchanges including that link exchanges provide little or no value due to Google deprecating the value of the links.
* Link exchanges are natural. If a site has no reciprocal links it actually appears to be _unnatural. _
* The relevancy of the link location is just as important, if not more important, than metrics usually associated with link strength such as page rank, the number of links on the page, etc
* Link exchanges with relevant link partners are a great way to drive traffic to a site because users are already searching for a particular category of products or related products.
* Link exchanges are a valid source of traffic and back links but must be used as _an element_ of an SEO strategy. People who make the mistake of only engaging in link exchanges are those who help fuel existing misconceptions.

Ryan Woolley, who is the vice president, group director of client services at the digital agency Response Mine Interactive

3. Benefits

Make sure to think about benefits first, features second.  Benefits answer the visitors top question, “Whats in it for me?”  Benefits convince the visitor he really needs this product or service in general.  Features answer the visitors question, “Why should I buy this from you?”  If the visitor isnt sold on the benefits, the features are largely irrelevant.
Practice recognizing the difference by listening to radio ads while driving and calling out loud what each sentence represents: benefit, feature, call to action.  My clients struggle with this element of great content more than any other, but the conversion rate impact when implemented is enormous.

Aaron Overton of Heatherstone.

4.  Client Testimonials
Client testimonials are always a great way to validate the declarations of excellence you reverberate throughout every communication channel you use. Although they can seem a little partial, testimonials can have influence over people on the fence about your product or service.
Testimonials can also provide potential customers and clients with more insight into your work and how you do it. If gathered correctly, your testimonials should be relevant, believable, trust-generating, and support your success statements. They should also push a few more hesitant searchers over to your side of the fence. Are your testimonials helping you convert more? Do you know how to get great client testimonials from your raving fans?
Every business with a website has a client that is a raving fan. Someone who reads every one of your blog posts, is always early for your meetings, and is genuinely excited about your business relationship.  A testimonial of glowing words is always nice, but quantitative results are more convincing. Use questions designed to get quantitative answers, but just a starting point. If an effective question comes to mind during the conversation, dont hesitate to ask. Here are two examples, one with and one without quantitative results:

Example #1 – Without Quantitative Results

Working with the Austin Law Cowboys has been really superb! They helped me get the money from my car wreck that I deserved. Now I dont have to worry about paying the bills and arguing with my wife.
Example #2: With Quantitative Results

Working with the Austin Law Cowboys has been really superb! They helped me get $45,000 from my car wreck and another $50,000 for medical bills two months before I was even out of the hospital! Now my wife and I are enjoying a much less stressful time during my recovery

Since most people dont typically use numbers when giving a testimonial it is important that you ask the right questions in order to get the quantifiable figures you are looking for. One way to do this is to get your clients to elaborate on the benefits they received that addressed their pains.
If you want to see which testimonials are working and which are not, run an A/B test for two landing pages. Set up one landing page with a testimonial and one without. Research shows that the testimonial will beat the competition by 158 percent. But don’t take my word for it, try an A/B test yourself.
SEO testimonials are valuable content and cause increased frequency of content creation and more traffic to your site. They will help convince some of your potential customers to try out your product and service, and back up all your claims of excellence that you reverberate throughout the Internet. If you are using gathering great testimonials, they should be doing work for you.

Ben Finklea is CEO of Volacci, a search-engine marketing firm, and an SEO expert.
Seasoned craftsmen worth a darn have a workshop of tools that help them excel at what they do best. Painters have brushes, carpenters have hammers, and mimes have invisible boxes. SEO practitioners are no difference.

5.  Cross Linking

One very easy way to perform SEO is by including keyword text links in your blog that points to your main website or a specific page of your main website. I have a blog with about 170 postings and within the signature line of each of my postings I include a text link with my main keyword phrase linking to my website home page. This has helped me get and retain top rankings on Google for my #1 search term for over 4 years.

Peter Geisheker, CEO

The Geisheker Group Marketing Firm

Twiiter: http://twitter.com/geisheker

Facebook: http://www.facebook.com/geisheker

6. Program Your Title Tags

If you have basic SEO knowledge, chances are you know the importance of optimizing the title tags of your sites pages. However, if your website features its own database-driven search engine (e.g. for products you offer), you may not be optimizing the individual search result pages produced by the engine. Doing so is an opportunity to add potentially hundreds or thousands of pages and relevant keywords for search engines to index.

Come up with a formula for the title tag that pulls keywords from your database and that enables each search result page to have a unique title (e.g. Product Name | Company Name | Product ID #); doing so will help ensure that each page gets indexed. This should be an easy task for your web developer; a little PHP (or similar language) inserted in a single title will result in unique, keyword-rich title tags across your search pages.

Anna Pavlichenko

A internet marketing specialist at Marketade, a boutique Internet marketing and web design company that works with small businesses, mostly in the DC area.

Please comment below to share your best original SEO tip?

Best SEO tips straight from the SEO Pro’s. is a post from: Boston SEO

Upcoming Boston Internet Marketing SEO Networking Event.

Reminder that we are NOT meeting in July but have two great events planned for Monday August 2nd in Arlington and September 13th at the Bing N.E.R.D center in Cambridge, MA.

Don’t Miss August 2nd Meetup

Guest Speaker

Brian Hawkins
Co-Organizer of Boston SEO meetup group

Bio:

Brian Hawkins is a veteran in the search engine marketing industry. He brings great experience in creating strategic online marketing partnerships with fortune 1000 clients. Mr. Hawkins is the Internet Marketing Manager for Pingo.com & co-organizer of BostonSEO.org. He’s worked at two leading SEO agencies before being a Dad. Follow him on twitter @BrianHawkins.

Topic: Building an Offshore Team & SEO Link Building

Will cover things like:

- How to build an offshore SEO link building team for less then $4 per hour
- How to train & assign strategic link building tasks
- Where to find reliable offshore talent directly or through freelance sites.
- Learn some solid creative hooks to use as “bait” to attract links
- Review email pitch letters that increase open rates & responses
- See actual successful examples of what works to earn authority links

Finally you’ll at least walk away with 10 creative ways that you can gain quick authority SEO links for your website. Because links our the lifeblood of a sites search rankings.

Then RSVP now for September 13th Boston SEO meetup

Guest Speaker:

Philip Nikolayev, PhD
President
Search Benefit

& SEO Chat Forum Moderator

BIO:

Search Benefit’s founder and president, Dr. Philip Nikolayev, holds three degrees:a BA (magna cum laude) and an MA, both from Harvard University, and a PhD in Editing from Boston University’s Editorial Institute. He was an award-winning instructor at Harvard in 1995-2000. An internationally known writer and marketing guru, Dr. Nikolayev has worked in the high-tech industry since the year 2000 in the varied capacities of software engineer, project manager, marketer and SEO consultant. He has provided corporate taxonomy training to large corporations, including Deloite Touche and Dun & Bradstreet (D&B). Dr. Nikolayev possesses an extensive background in computer science, linguistics and mathematical logic, as well as in several languages, SEO-based content production, and complex editorial projects. He is currently co-authoring a comprehensive textbook on SEO standards, techniques and strategies, which will serve as a basis for professional training and certification in SEO.

RSVP for Aug. 2nd & Sept 13th SEO Meetups is a post from: Boston SEO