The SEO Manager is responsible for coordinating and implementing SEO & SMO strategies for clients. The correct person will be goal oriented, possess exceptional attention to detail, and have outstanding interpersonal skills. This is a role that is interacting with clients as well as working closely with the company team to make sure that the goals of the client are achieved. Read more
The following is a guest post from Randall Davidson, the lead project manager and online marketer at AudioTranscription.Org.
SEO professionals certainly don’t lack access to helpful tools. Before you go out and spend money on expensive SEO tools, however, make sure you’re familiar with the free SEO tools that are available. Here are five great free SEO tools to get you started. Read more
When looking to build a website, the first step is determining which CMS (content management system) you are going to use. Sure, you could code it from scratch, but why waste the effort when you don’t have to?
There are literally hundreds of choices, and it can be hard to determine which is best. Unfortunately, not all content management systems are created equal, and some can actually do more harm than good.
As an SEO, one of the problems I see most often is clients who’ve built their websites on a CMS that does not support SEO best practices, thus making it difficult (if not impossible) to rank for their target keywords. Read more
When you graduated college, you listened to everyone else and allowed your fears to convince you to go for a stable dead end job instead of following your heart and starting an online business. Let’s face it, you didn’t want to go into uncharted waters and risk drowning. Read more
For entrepreneurs looking to grow their market share and connect directly with potential customers, very few marketing approaches are as inexpensive or as easy to use as online marketing. Read more
Getting Rid of Your Bad Rap
With the increasing popularity of consumer communities such as blogs, forums and social media websites, managing your online reputation is becoming important for all business owners. Read more
We often see marketers complaining about the low conversion rate of their campaigns at Google Display network (also known as Google content network. In fact a significant portion of the online marketers completely overlook the huge potential Google display network have and focus entirely on Google Search network. If you are one of those, then here are the few facts you should be aware of Read more
Boston Pay Per Click Search Marketing Specialist
McDougall Interactive has been managing internet marketing campaigns since 1995, has won web marketing awards and has been featured in the Boston Herald and on Internet Retailer. We are currently in Gloucester but will be moving to Danvers in November. Read more
An entrepreneur I met with told me her startup business needed a website. When I asked why, she said, “Because every company has a website, so why should mine be any different?” When I pressed further and asked what end the website would serve, she paused, looking a little puzzled, and said, “Well, I don’t know, you tell me.” Read more
By now, you have probably heard many people complain about outsourcing to India, yet there are
also even more conflicting success stories of companies that have expanded their businesses into
multimillion dollar industries simply through outsourcing overseas. Outsourcing is something that
large companies have been using to increase their revenue for some time, so what truly makes the
outsourcing experience successful? Read more