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Three Things to Look For When Hiring an SEO Firm

December 20, 2013 by  

If you’re in the market to hire an SEO firm, it’s important to do an adequate amount of research to make sure that you find the right firm that fits your needs. Every SEO firm is going to approach SEO in a slightly different manner. Obviously you want to stay away from the black hat firms that don’t abide by the search engine webmaster guidelines. But other than that, how do you decide which SEO firm is best for you? We believe that an SEO firm should practice what it preaches. If the firm can market themselves successfully in the online space, there’s a good chance that they will be able to do it for you too.

Here are 3 things to look for when hiring an SEO firm:

An SEO firm that appears prominently in search
You are hiring an SEO firm to improve your search engine presence, correct? A good indicator of whether or not they are any good is if they can appear prominently in search for their own targeted keywords. Spend some time searching for the keywords that the SEO firm should be targeting. For example, as an SEO firm located in the Boston area we target “Boston SEO firm”. If the company is legitimate they should be appearing within the first page or two for those search terms. If they can’t be found for their own keywords, how do you expect them to know how to get your site to appear in search?

An SEO firm that publishes content on a regular basis
Content is an essential component of an SEO program today. Fresh content is what keeps the search engines coming back to your site and provides additional opportunities to target specific keywords. This content should be published on a regular basis on the company blog. Any good SEO firm will recommend that its clients be active bloggers. Therefore, they should be active bloggers themselves. If the SEO firm is lacking a blog, that’s a huge red flag. If they have a blog but it’s inactive or only updated very infrequently, that’s a red flag too. A company blog should be updated at least once a week. If content marketing doesn’t seem high on the priority list of an SEO firm, how can they possibly expect their clients to understand its importance?

An SEO firm that is active in social media
SEO and social media are tied together today and shouldn’t operate in separate silos. The search engines want to rank web content that people find useful and the search engines measure this by keeping track of what content is shared in social media, which is called your “social signals”. In order to generate these Shares, Likes, re-tweets, etc. a company needs to be active in social media and continually share informational content that is worthy of this attention which all ties back into content marketing and blogging. An SEO firm is no longer just responsible for on-site optimization and building traditional links, they need to have social media knowledge as well. To be worthy of consideration, an SEO firm must have an active social media presence.

About the Author

Nick Stamoulis is the President of the Boston SEO firm Brick Marketing (http://www.brickmarketing.com). With over 13 years of industry experience Nick Stamoulis shares his SEO knowledge by writing in the Brick Marketing Blog and publishing the Brick Marketing SEO Newsletter, read by over 120,000 opt-in subscribers.

Contact Nick Stamoulis at 781-999-1222 or nick@brickmarketing.com

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