You make the comment..

‘Google reads your keywords, ad copy and landing pages much differently than you may. By keeping your keyword lists narrowly focused, you have a much more accurate view of how Google see your Ads, Quality Score and landing pages.’

And provide an example of “water filtration” vs “water filter” ad groups. However, I don’t really see any data backing up this claim. Do you have data supporting this practice will increase QS? I think if we expected to take the time to separate ad groups at this level, there should be some evidence it will help!

I could feel the keyword bidding pain that you go through for home improvement clients for KeywordAdvisors.com

Thanks for sharing your google adwords battle of mistakes.

- Brian @ Pingo.com

Next time, it would be great if you did an article on Media AD mistakes (newbies often spend way too much money much too fast)…