7 tips to Promote your campaign on Twitter
December 21, 2009 by admin
More and More small businesses are joining twitter to promote their brand among their target audience and to get some customers but very few succeed. Just creating a profile on twitter won’t help you in your mission but you need to do a lot more to get yourself noticed among your customers.
In this article I would be sharing some tips which you should follow when you are using twitter to promote your business (I am assuming that you already have a twitter account).
Purpose of Profile: – You need to decide for what purpose you intend to use this profile. Whether you have to use this profile only for sharing industry news, products information etc or you would also prefer to use it as your Personal Profile.
Customize Profile Background: – Twitter gives you an option to customize your Profile Background so use this space for your advertising purposes by putting your contact details and other important information about your Products.
Observe and then Participate: – Do your research before participating into any conversation. You have to understand what your customers are tweeting about and what things they like to read and share. Everything you tweet won’t be accepted by the community, so spend some of your time in listening others before speaking.
Don’t try to sell: – Twitter is not about selling products its main aim is to share and build relationships. Share useful information about you and your industry with your followers and help when they are in Problems to set yourself as an expert.
Be Human: – Nobody wants to follow a person who tweets only about his products and nothing else. It is fine that you want to promote your brand but you also have to tweet about other things like baseball match, food you like, your opinions about politics etc. It would be easier for others to relate with you if you maintain a balance between your commercial and personal tweets.
Track Performance and Improve: – Keep track of the links you share with your audience. How many clicks they get? Which kinds of links attract more traffic than others? After what kind of tweets you get more followers? What are the trending topics in your business? You can track all these things by used services like Cotweet easily.
Be Authentic and Quick and Have Fun: – You need to be believable before you want to sell anything. To get trusted by other members from community you need to spend time in listening, observing and learning from community. You also have to be really quick to participate in the conversations related to your product as this is the best time to show your knowledge.
About the Author:
Gagandeep Singh works as Internet Marketing Executive for Fortepromo which creates customized promotional products for startups that help them to promote their brand in market. Contact them For more informational on Promotional Items.
