What SEO Experts DON’T Want You to Know!
December 9, 2009 by admin
Ever get the feeling that something is missing when you are talking to your SEO guy? I’m one of those “SEO guys” myself and I still get that feeling sometimes while talking to colleagues! Many times I get the feeling that when the topic of SEO is brought up, we have something to hide! Problem is, as hard as I looked I couldn’t find anything that we know that you shouldn’t know too. So I figured the best thing to do would be to let you know some of those things that can greatly benefit you, but you still haven’t heard from your own SEO professional.
First of all, and probably the most important, SEO is not hard. I’ve come across some guys that tried to make even the most simple of SEO principles appear complex. But quite honestly, SEO is not rocket science. And I should know, I had a Masters Degree at the age of 20 and attended MIT for Aerospace Engineering so it’s pretty hard to pull something like that over on me! Bottom Line, if your SEO guy can’t explain what he is going to do or is doing for you in terms that you can understand, DON’T DO IT! While some advanced SEO concepts may be a little more involved, the majority of what is done for your business is just plain common sense!!
Second, don’t forget the customer. Most SEO professionals that I run into are concerned with one thing, the search engines. And for good reason too! Your business can’t thrive without that much needed traffic! But all that traffic is wasted if your site is not geared towards people. As the saying goes, “People connect with People”. Your customers do not want to interact with a website made for a nebulous spider operating off a multi-farm algorithm, they want to buy from a person! So be careful with on-site optimization. Ask yourself “Would I want to buy from this page?” and change things accordingly!
One last thing you probably won’t hear from the average SEO professional is what you can do WITHOUT paying for their services! Ya, you heard that right, there are some things that don’t require a professional to do that can help your rankings and business! Things like Article Marketing and Social Media don’t require SEO expertise. In fact, you are probably the best person for the job since you know your market better than they do! The idea is that, especially in this economy, if there is something you can do without having to pay extra money for it, go ahead!
SEO Experts can be a great help to your business and can help raise your rankings and increase revenue. But in the end, your business is your business. Make sure that the people you hire provide a way to grow you business, not just another outlet for your hard earned money. I have worked in SEO and internet marketing for years now and have seen plenty of SEO professionals that give less than profitable services. Now for those SEO experts out there, keep these things in mind as you do business. Our goal as a professional community is to grow the businesses of our clients.
About the Author:
Jon Neubauer is the chief SEO Analyst for the SEO Research Center. He recieved his first Masters Degree at the age of 20 and attended MIT for Aerospace Engineering. Jon has since accumulated several years of experience in SEO working with some of the worlds most renowned Internet Marketers and SEO Analysts.
