Getting Clients By Knowing What You Want

Deciding WHAT You Want

By Business Coach and Marketing Strategist Jennifer Davey of JJS Coaching

After being a consultant, I transitioned to coach partially because I was seeing too many clients falling into the same trap. These clients would put so much time and energy into bringing in clients, making income, and building their business, but they would end up getting nowhere. I began to wonder why this was happening. Eventually, I figured it out: These clients had tons of energy, but they just weren’t sure WHAT they wanted, which prevented their businesses from having any direction.

If you’re unsure of WHAT you want from your business, you’ll go nowhere. Without knowing WHAT you want, you may fall into the trap of creating a business that is not aligned with your priorities and your values. Without knowing WHAT you want, you won’t be controlling your business; your business will be controlling you.

With your business, how many times have you struggled to obtain what you think you should want, only to find, in the end, that this wasn’t what you wanted at all. How many times have you found that you’d been working without direction, and that your business had produced disappointing results at best?

When you think about your business, do you have plans? Do you have a vision? If you want to get clients, make income, and build your business, it’s essential to have a clear idea of WHAT you want. Otherwise, you’ll just be a rudderless ship floating aimlessly. This is not how to build your dream business.

To get closer to your clear vision for your business, ask yourself these questions:

• Where do you see your business in a year or five years?
• If you want your business to be different from what it is now, how so?
• Personally, what do you want to get out of your business?
• Where are you today with your business?
• How do you want your situation to be different?

If you take a little bit of time to figure out WHAT you want to get out of your business, reaching your goals because so much easier.

Deciding WHAT You Do

If you want to be able to make connections with your target market, it’s important to know WHAT it is that your business does. If you can find a way to deliver a memorable message about your business to your target market, it becomes much easier to get clients.

Have you ever seen a piece of marketing, whether it’s a website, a TV commercial, or a brochure, and thought, “I still have no idea what these people are trying to sell!” The best marketing messages for getting clients are clear. And if you want a clear message, you have to be able to explain WHAT your business does in simple terms.

If you can clarify both WHAT you do and WHAT you want, this will be a very powerful tool for you as you move forward with your business. It will help you to make more income, build your business, and, most importantly, get clients.

About The Author:

Small Business Coach and Marketing Strategist, Jennifer Davey, is the author of “Getting Clients Home Study Program“, the step-by-step guide to getting clients, building your business and making more income.

For a FREE copy of her 14-Step Formula for Getting Clients and Report “What you Need to Know to Be Successful at Getting Clients” visit http://jjscoaching.com/free-marketing-tips