Good SEO Starts With a User Friendly Site

How many times have you visited a website only to be utterly confused as to what is on offer? When this happens, do you wonder for which keywords the site is optimizing? After all, if you can’t tell what the website is about, how likely is it that the search engines can tell?

This is why I so strongly believe that good SEO starts with a user friendly site that lets site visitors know instantly what is on offer for them and what the benefits of that offer are. Elements of this kind of effective home page include:

• Header with keywords

• Opening headline with keywords

• Short easy-to-read (no reverse type) paragraphs that explain what is on offer as well as the benefits and include the keywords

• The title tag not “home” or only the domain name – instead include the promised benefit (the title tag of my main site is: Miller Mosaic LLC – Traditional Marketing Principles Combined with the Power of Internet Marketing Strategies to Promote Your Business More Effectively)

• Open layout with only the main information on the home page – everything else linked off the home page (do not cram everything into this page and thus confuse the visitor as to what to read/look at first)

And what about those keywords?

The keywords should reflect the brand that is being established, the products/services on offer, and the benefits if possible.

Then the content on the home page and other pages should use these words appropriately to reinforce that the site is indeed about these keywords.

This means that the pages besides the home page should also be user friendly – easy-to-read, clear headlines relating to the content, and less-is-more content (not jamming everything and the kitchen sink onto each page).

Once the website pages have been set up for ease of human reading and navigation, the site will be well positioned to employ SEO techniques to it

Phyllis Zimbler Miller (@ZimblerMiller on Twitter) has an M.B.A. from The Wharton School and is an Internet business consultant whose company website http://www.MillerMosaicLLC.com has lots more useful advice like this. Download her free report on “The Top 3 Internet Marketing Elements” to enhance your own Internet marketing experience — download the report now from http://www.SuccessfulProductLaunches.com