How to create landing pages with high conversion rates

A landing page is any page on website where the traffic is sent to prompt user to take any action. It  is the first page on your website which a user visit. The user arrives on the page either from search engines, online ads or by clicking a link in the promotional email. It is not necessary that always landing page would be your homepage. An effective landing page design is really important if you are trying to sell any product or want to generate some leads from your website. The success and failure of an online campaign depends mostly on the success of your landing pages. Below are the few tips which you can implement to create an effective Landing Page.

Relevance: – Your landing page should be relevant to the ad from which you are getting traffic. If you are running multiple offers at same time then be sure that you have created custom landing pages for each campaigns. Each landing page should focus only on one offer. Telling about multiple offers on the same landing page can distract the user mind.

Content: – Content is the most important part of any Landing Page as You can convey your message effectively to your visitor only if you have good content. Remember more you educate your customers, more they will buy from you. An effective landing page should be written in inverted pyramid structure. In Inverted Pyramid structure, conclusion and other important points is placed at top and other less important information is placed at end because users won’t be having that much time to read till end.

Trust Factor: – You landing page should be able to create a feeling of trust in your user for your product or towards you. Building trust among your customers is really important to sell them your products. Add 2-3 short testimonials to your landing page. Also you can add some logos of companies like BBC,CNN or you can add some awards that your products had won in past. These things help a lot in increasing sales.

Call to Action: – The main aim of the landing page is to encourage user to take a desired action which could be either buying a product from you or getting some information. The call to action link like “Buy Now” or “Click here” should be always at the top so that it could be easily visible to the users. Improper positioning of Call to Action Link can reduce your conversion rate a lot.

Relevant Images: – Images speak more than words. Relevant images describing your product and offers will convey your message more effectively and help in increasing the conversion rate.

Simplicity: – Simplicity Sells. Keep your Landing page Design very simple. A complex landing page filled with non relevant images, Flash etc distract the mind of user and most of the times don’t convert well.

Test and Modify: – Keep improving your landing pages. Always use different version of landing pages at initial phases and analyze which landing page convert well and what things are helping in getting conversions. You can use the data you get from tests in making improvements in existing landing pages and then test again

Gagandeep Singh is a freelance writer and mainly writes on Landing page optimization, technology, Web2.0 and SEO