Choosing an SEO provider is a big decision. You want to make sure you’re working with someone that cares about your business and your long term success as much as you do. At the end of the day who you decide to hire as your SEO provider will have a dramatic impact on your long term SEO success because it is their expertise and advice that you will be building your SEO campaign around—you want to make sure you work with the right one!
Here are four questions you should ask yourself when looking for a new SEO provider: [Read more...]
The Boston SEO Meetup group met on May, 2nd 2013* at the Microsoft New England Research and Development Center in Cambridge, MA. This month the Meetup featured speaker Mike Tekula of Distilled NYC and his presentation was entitled Integration of Authorship & AuthorRank into Search.
*This was a rescheduled date as the April SEO Meetup had been originally scheduled for April 15th, however due to the bombings at the Boston Marathon the event was rescheduled. Please consider donating to the One Fund to help those affected.
Here is a brief overview of Mike Tekula’s presentation:
Links have always been the most basic component used to measure online authority; the more links a site had the more valued it would become to the search engines. For a while Google’s PageRank system worked really well and that it was made Google the search giant it is today. But spammers began to find and uncover the loopholes in Google’s PageRank system and used “black market” link building tactics like link directories and blog networks to build more and more links to their site as a way to build authority. Mike even admitted then when he started out in SEO his job was to comb the Internet for those directories and get sites listed.
Google, being no longer able to trust links as the sole source of authority, is turning to social signals to help create a more “pure” authority signal. And one of the ways they are doing is this with the rel=“author” tag.
As Mike pointed out, people are less likely to spam and engage in “under the table” link building activities when their name and identity is front and center. Anonymity makes it easy to get away with spam, so the rel=”author” tag incentivizes being upfront and “above board” with who you are online. By associating a face and name with the content Google rewards site owners and bloggers that produce high-quality content that is shared and promoted within Google+. The rel=”author” tag can also help writers “claim” their content, so if someone else republishes it they don’t steal away your authority. The rich snippet that the rel=”author” tag pulls also helps make your posts stand out in the SERPs. Even if other content outranks yours the rich snippet grabs the attention of searchers. Mike pointed out a study that showed 150% CTR boost for rich snippet links.
Google+ is the #2 social network by active users so site owners can’t afford to ignore it. And while AuthorRank is not yet influencing rank Mike predicted that it will soon, in some way shape or form. It’s important that you let the people in your organization become thought leaders because your website will benefit from their growing author authority. Mike pointed out that Google will most likely combine PageRank and AuthorRank in some way to determine a brand’s or blogger’s true online authority.
The next SEO Meetup has not yet been scheduled, so be sure to check out the Meetup page for updates!
Distilled will be hosting SearchLove, a two day single-track conference aimed at SEO practitioners wanting to advance their skills on May 20th and 21st at the Joseph B. Martin Conference Center. Distilled is offering our group an exclusive discount to their conference: $100 of the standard rate - only $699! (Usually $799) Simply use the link below and the discount will be automatically applied:
Brick Marketing, food sponsor to the Boston SEO Meetups will be hosting a full day SEO workshop on May 22. Visit http://boston-internet-marketing.eventbrite.com for more information.
Our next event is on May 2 at Microsoft Cambridge. (Rescheduled from 4/15 event that was cancelled)
After taking a brief hiatus during the month of February, the Boston SEO Meetup group met on March 4, 2013 at the Robbins Library in Arlington, MA. A group of almost 40 individuals from a range of businesses and industries met to discuss the current state of Search Engine Optimization. The featured speaker of the evening was Lou Cimaglia, Public Relations and Social Media Expert at Grow Socially, an online marketing and social media agency out of Wilmington, MA.
After a round of introductions a couple of challenge questions were presented prior to the speaker’s presentation. Some of the questions presented to the group included: [Read more...]
The first SEO Meetup event of 2013 was held on January 28 at the Robbins Library in Arlington, MA. It marked 7 years of the SEO Meetup group, as it was founded in February 2006.
Search Marketing Jobs
190west is looking for an experienced Project Manager & SEO Strategist. The PM’s are responsible for maintaining relationships with our most important people, the customers.
Having a single point of contact ensures that communication is rapid, thorough, and effective. The Project Manager manages the internal efforts on multiple accounts and sees that the specific needs of their clients are met by maintaining day-to-day communication via phone, email and other methods. They also supervise a team of 5-8 employees (and contractors) responsible for the optimization and development of the campaigns managed. [Read more...]
190west is looking for an experienced PPC (Google AdWords) Consultant to help us grow and improve our Internet Marketing offerings. This person needs to be self-motivated, understand enterprise sales cycles (e.g. Marketing Automation Systems, SFDC). The position will be focused on pre-sales support and daily management of paid search campaigns.
Marketing Assistant Job Description:
Job Title: Marketing Assistant
Location: Boston SEO Firm Brick Marketing in Woburn, Massachusetts Office
Compensation: Commensurate with experience; health insurance; 401K
Duration: Full-time, 40 hours/week [Read more...]
The SEO Manager is responsible for coordinating and implementing SEO & SMO strategies for clients. The correct person will be goal oriented, possess exceptional attention to detail, and have outstanding interpersonal skills. This is a role that is interacting with clients as well as working closely with the company team to make sure that the goals of the client are achieved. [Read more...]
Boston Search Engine Marketing Job Description
The pay per click specialist will be responsible for all of our pay per click (PPC) accounts and ultimately manage this department as it grows. He or she will work with our clients mostly via email and phone calls with occasional in house/offsite meetings. [Read more...]